New Global Spa Benchmark Report 2019 Released by Intelligent Spas

| January 7, 2020 | Reply

Intelligent Spas’ new global spa industry research found average revenue per spa halved over the last decade due to a supply and demand imbalance, however revenue per visit has increased, compared to it’s inaugural global spa benchmark survey which published 2008 results. The findings confirm many revenue and visit indicators have decreased significantly and prove it is a challenging business environment for spa owners and managers. This is the first in a new series of Spa Benchmarks Reports now available to help stakeholders in the spa industry enhance their performance by staying up to date with market changes.

The first Report available is the Global Spa Benchmark Report 2019 by Region and contains over 1,130 statistics to help spas and other industry stakeholders compare their financial and operational performance to market conditions, then initiate improvements to maximise profit.

The Global Spa Benchmark Report 2019 by Region presents forecast results for 2019 and 2018 and 2017 actual results, plus sub-sample responses by the Americas, Asia Pacific, Europe and Middle East and Africa regions.

2008 benchmarks published in our inaugural report are also included to highlight the various changes in the industry over the last decade.

The following types of benchmarks are included in the report:

  • Spa Set Up in 2019
  • Total Revenue
  • Treatment Revenue
  • Treatment and Occupancy Benchmarks
  • Retail Revenue
  • Spa Visits
  • Hotel and Resort Spa Capture Rates
  • Spa Employees

Julie Garrow, Founder and Managing Director of Intelligent Spas stated “the industry has changed significantly over the last decade and during that time, spas continued to be challenged with financial and operational issues, ranging from maintaining existing clients, attracting new guests and managing revenue targets, whilst new spas entered their marketplace. The aim of Intelligent Spas’ Research Program is to help spas tackle the ever-changing conditions of their business environment via updated, high quality industry statistics and we expect the volume of information contained in this report will greatly help spa owners, managers, investors and other industry stakeholders to enhance their performance.”

Thank you to the spa owners, managers and group directors who supported the research project. Please contact us if you have not seen instructions to access your report.

We gratefully acknowledge the spas who participated in the research, plus thank our Research Sponsors who contributed financial and other support to the project, highlighting their meaningful thought leadership and dedication to the industry:

  • TAC – The Assistant Company
  • Asia Pacific Spa & Wellness Coalition (APSWC)
  • Spa & Wellness Association of Singapore (SWAS)
  • Association of Malaysian Spas (AMSPA)
  • Malaysian Association of Wellness and Spa (MAWSpa)

Andrew Jacka, Chairman of the Asia Pacific Spa and Wellness Coalition (APSWC) added “the spa and wellness industry has very limited reliable statistical information available to base its claims of growth and development upon.  It is for this reason the APSWC is very pleased to support this significant benchmark report which will enable many industry operators to assess their future.  We urge all industry players to participate in industry research as those that provide the input can garner the most benefit from the resultant output.”

The President of the Spa and Wellness Association of Singapore (SWAS), Edward Wong, shared “I find the detailed information in the Global Spa Benchmark Report very useful in supporting business review and strategic planning for spa owners and managers. The comparisons of 2008 and 2018 global and regional benchmarks are astonishing. I recommend all spa stakeholders to read this report.”

The President of the Association of Malaysian Spas (AMSPA), Datin Jeanette Tambakau stated “with the spa and wellness industry fast becoming the world’s largest leisure industry, an accompanying need for information and statistics arises. The industry is naturally looking to define marketing strategies and examine past and future trends. Yet while the services, products and, in some cases, profits of the industry have grown exponentially, the gap in quality information and statistics has grown wider. Thus, AMSPA is in full support of Intelligent Spas’ significant Benchmark Report as we converge on a need to increase our knowledge about this vast global spa industry.”

Dr Baskaran Kosthi, Senior Advisor and former President of Malaysian Association of Wellness & Spa (MAWSPA) added “the wellness and spa industry has grown so rapidly around this region and even globally. As a result, it’s tough to keep up with the statistics. I’m glad Ms Julie Garrow has put in so much effort and time to come up with this detailed report. Please take advantage of such fine work.”

About Intelligent Spas

Intelligent Spas is the only independent research company specialising in the spa industry which provides consistent, reliable research globally. Intelligent Spas provides ‘performance enhancing’ publications for the spa industry, via actionable research and detailed operations and training manuals, which are available for immediate download and starting from just US$30.

Those interested in spa industry research and resources may visit to view and immediately download available Spa Industry Research Reports and Spa Operations and Training Manuals.

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