Emporio Armani’s New Love Story

| January 24, 2021

Armani unveils its new fragrance campaign starring British actor Nicholas Hoult and Italian actress Alice Pagani. This new chapter follows the introduction in 2017 of the fragrance duo STRONGER WITH YOU for him and BECAUSE IT’S YOU for her, celebrating unconditional love and the strength of togetherness.


The new modern and cinematic love story by Emporio Armani gathers on screen two talents, equally elegant and captivating.

Nicholas Hoult, one of Hollywood’s most sought after actors known for blockbuster films like the X-Men franchise as well as for Oscar-nominated and BAFTA-winning film The Favourite, stars alongside mutinous actress Alice Pagani, best known for her leading role in successful Netflix drama series Baby, as well as her performance in Italian film Loro.

The two actors perfectly embody the campaign’s philosophy, exuding on-screen the electrifying chemistry that unites them throughout every single moment of their love story.

Available at most leading fragrance retailers.

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