About Les Nouvelles Esthetiques South Africa

52 years old, 30 countries, an international network that spans the globe.

Les Nouvelles Esthetiques was established in Paris in 1952 and has grown to a magazine with a worldwide reputation. It is currently published in 30 countries spanning the globe for the USA, Brazil, France, Italy, Russia, China, Japan, South Africa to Australia, and distributed to close on 70 countries.

Les Nouvelles Esthetiques is a publication dedicated to the up to date knowledge in the world of Spas, Well-being and Beauty and encompasses all aspects of the spa industry: skincare, bodycare, nails, make-up, haircare, spa therapies and business management, with a high fashion feel to complement its contemporary nature.

Les Nouvelles Esthetiques, South African Edition was launched in October 2002, by Max Café and is now available bi-monthly. The South African Edition is distributed to all neighbouring countries, Kenya and Mauritius.

Les Nouvelles Esthetiques commitment to SPAS

In keeping with the global trend of Wellness, it was decided that Les Nouvelles Esthetiques would dedicate a large percentage of the editorial of the magazine to the furtherment of the SPA INDUSTRY.

This includes, spa management, spa treatments, spa reviews and spa tourism.

The strength of this decision sits in the size and the reach of the Les Nouvelles Esthetiques group, allowing for sharing of information and the international promotion of the SPA TOURISM, with the fusion of therapeutic treatments, ideas and decor.

Les Nouvelles Esthetiques Club

In South Africa this commitment is being further driven with a web-based awareness campaign for the Spa-goers and Beauty enthusiasts, that includes a newsletter and an up to date website containing information on spa cuisine, spa reviews, spa treatments, spa travel specials, up-to-date beauty information, competitions, special offers, launches and in January 2005, the Les Nouvelles Esthetiques spa loyalty card.

Les Nouvelles Esthetiques Gift Vouchers has also been made available, redeemable at designated Les Nouvelles Esthetiques Spa / Salons throughout the country, creating awareness and facilitating the growth of the South African Spa and Beauty Industry, while giving the recipient and purchaser of the gift voucher peace of mind.