Category: Spa Articles
Seven Steps to Successful Recruitment
Successful recruitment is both an art and a science. For whilst there is a foolproof step-by-step approach to finding the best employees and keeping them, there is also an element of intuition and creativity involved.
Spa Design – Reception Areas
It all begins with a thought and then turns into a dream that stirs feelings of excitement and anxiety. Designing your dream Spa is the most fun and creative part of the process however before decide on your dream layout, consider the financial costs and benefits you will receive.
Les Nouvelles Esthetiques – Issue 49
Our annual eco-issue focused on all aspects of Green thinking and sustainable development within the spa industry.
Build your Image and Sales
A popular saying is “if you build it, they will come.” For the spa industry’s purpose, that saying should be changed to: “If you build it, design an attractive, descriptive and compelling menu of services, they will come.” Of course, your efforts should not stop there. The menu must be distributed, and your spa advertised and promoted to attract clientele.
Spa Intelligence
In this month’s article I would like to look again at the subject of Business Intelligence. The term Business Intelligence is now no longer a new buzz word but rather a fairly commonly used term in the business world, including small and medium businesses. To recap, the term Business Intelligence means gathering data, converting it [...]
When is Green Not Really Green?
GreenWash (green’wash’, -wôsh’) – verb: the act of misleading consumers regarding the environmental practices of a company or the environmental benefits of a product or service. Consumers’ demand for ‘green’ products has increased significantly over the past few years, with approximately the same measure of incidents of GreenWashing. Enviropeadia (eco-logical edition, 2011) reports that, in [...]
The 10 Secrets of Healthy Ageing by Patrick Holford
Just Released: The 10 Secrets of Healthy Ageing by Patrick Holford Live Longer, Look Younger and Feel Great! Life expectancy is increasing, but this is only good news if you stay well and can enjoy it. The 10 Secrets of Healthy Ageing draws on the latest research findings and the health secrets of long lived [...]
What Return On Investment Are You Getting From Your Body?
If you consider your body as a bank account, that when you are born is in surplus, and the currency is Energy. This bank account has a cap on the maximum amount of energy over the course of your lifetime but the withdrawals that you make have a significant impact on quality of life, and [...]
What is a Medi Spa?
What is a Medi Spa? As defined by the International SPA Association, a Medical Spa is an institution whose primary purpose is to provide comprehensive medical and wellness care in an environment, which integrates spa services as well as conventional and complimentary therapies and treatments. A Medical Spa is [...]
THE SUCCESS FORMULA FOR MARKETING THAT WORKS
Have you ever sat down in front of your PC struggling to create an advert, brochure or promotion for your Spa? I am sure you have. You know that you need to market your Spa but you just don’t know what to say because no one has even taught you. It is our [...]
