Build your Image and Sales

A popular saying is “if you build it, they will come.” For the spa industry’s purpose, that saying should be changed to: “If you build it, design an attractive, descriptive and compelling menu of services, they will come.” Of course, your efforts should not stop there. The menu must be distributed, and your spa advertised and promoted to attract clientele.

Spa Intelligence

In this month’s article I would like to look again at the subject of Business Intelligence. The term Business Intelligence is now no longer a new buzz word but rather a fairly commonly used term in the business world, including small and medium businesses. To recap, the term Business Intelligence means gathering data, converting it…

When is Green Not Really Green?

GreenWash (green’wash’, -wôsh’) – verb: the act of misleading consumers regarding the environmental practices of a company or the environmental benefits of a product or service. Consumers’ demand for ‘green’ products has increased significantly over the past few years, with approximately the same measure of incidents of GreenWashing.   Enviropeadia (eco-logical edition, 2011) reports that, in…

What is a Medi Spa?

What is a Medi Spa?             As defined by the International SPA Association, a Medical Spa is an institution whose primary purpose is to provide comprehensive medical and wellness care in an environment, which integrates spa services as well as conventional and complimentary therapies and treatments. A  Medical Spa is…

The Truth About Plastic Surgeons

The words “Plastic Surgery” often elicit many thoughts from people, thoughts such as glamour, wealth and sex appeal. But plastic surgery delves a lot deeper; it is not all about enhancing one self to be aesthetically beautiful. Plastic surgeons are highly specialized and exceptionally well trained doctors, “exceptionally well trained” being the operative words. The…