Les Nouvelles Esthetiques was established in Paris in 1952 and has grown to a magazine with a worldwide reputation. It is currently published in 30 countries spanning the globe for the USA, Brazil, France, Italy, Russia, China, Japan, South Africa to Australia, and distributed to close on 70 countries.
Les Nouvelles Esthetiques is a publication dedicated to the up to date knowledge in the world of Spas, Well-being and Beauty and encompasses all aspects of the spa industry: skincare, bodycare, nails, make-up, haircare, spa therapies and business management, with a high fashion feel to complement its contemporary nature.
Les Nouvelles Esthetiques, South African Edition was launched in October 2002, by Max Café and is now available monthly, on relevant platforms including digital, mobile and social, so allowing you to read and enjoy anywhere.

Les Nouvelles Esthetiques & Spa Magazine

Editor’s Note
Innovation is no longer a trend—it is the defining driver of growth across the spa, beauty, and wellness industries. In this issue, we highlight how forward-thinking brands and leaders are applying science, technology, and creativity to meet the evolving needs of today’s client. The rise of high-tech wellness demonstrates this shift. From neurocosmetic formulations that harness skin–mind science, to advanced delivery systems ensuring actives penetrate deeper, the industry is moving towards measurable results backed by research and clinical validation. At the same time, innovation is expanding beyond the treatment room, integrating digital tools, personalised diagnostics, and data-driven insights into the client journey. Equally significant is the focus on ageing well. The conversation is moving away from anti-ageing promises towards holistic solutions that support vitality, resilience, and long-term wellness. This redefinition of ageing reflects a broader consumer demand for authenticity and conscious wellbeing—areas where innovation must continue to lead. As professionals, our opportunity is to harness these advances with intention. Innovation should not be an abstract ideal but a practical tool to elevate standards, deliver impact, and ensure our industry continues to thrive in a rapidly changing landscape.
Enjoy the read
Dr Nadine de Freitas
Managing Editor
Les Nouvelles Esthetiques Spa Conference 2025
22 & 23 June 2025
The President Hotel, Bantry Bay, CAPE TOWN
Theme: The Business of Wellness
We had an incredible time welcoming you to Les Nouvelles Esthetiques Spa Conference 2025
The Les Nouvelles Esthétiques Spa Conference 2025 marked an exciting milestone: the 20th Anniversary of this prestigious event. Since its inception in 2005, the conference has become a cornerstone in the global wellness and spa industry, offering invaluable insights, networking opportunities, and education for spa professionals. Over the years, it has grown to become one of the most anticipated gatherings for those looking to stay ahead of industry trends and refine their business strategies.
Les Nouvelles Esthetiques Spa Awards 2025
The prestigious Les Nouvelles Esthetiques Spa Awards 2025, hosted by Les Nouvelles Esthetiques Southern Africa in association with Les Nouvelles Esthetiques Paris, took place on 22 June 2025 at The President Hotel, Cape Town.
This glamorous Gala Dinner brought together leading industry professionals and media to honour outstanding achievements in the Southern African spa and wellness sector. The evening’s ambience was elevated by the vibrant performance by the dynamic Alma & JB, Sonic Syndicate, adding a stylish note to the night’s celebrations.
The Les Nouvelles Esthetiques Spa Awards recognise excellence and innovation across the industry. The programme aims to inspire service quality and continuous improvement among Southern African spas.
The 2025 Awards featured seven categories: Day Spas, Hotel Spas, Boutique Hotel Spas, Safari Spas, Unique Spa Concepts, Aesthetic/Medi Spas and the newly introduced Wellness Retreats. These categories reflect the diversity and growth of the region’s wellness offerings and the commitment to global standards of excellence.
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South African Publisher
Max Cafe
A: P.O. Box 81204, Parkhurst Johannesburg, South Africa 2120
T: +27 (0) 83 267 2773
Advertising Enquiries
Managing Editor
Dr. Nadine de Freitas
Get In Touch
South African Publisher
Max Cafe
A: P.O. Box 81204, Parkhurst Johannesburg, South Africa 2120
T: +27 (0) 83 267 2773









