73 years old internationally, 26 countries, and 23 years in South Africa, a spa and wellness information network that spans the globe.

Les Nouvelles Esthetiques was established in Paris in 1952 and has grown to a magazine with a worldwide reputation. It is currently published in 30 countries spanning the globe for the USA, Brazil, France, Italy, Russia, China, Japan, South Africa to Australia, and distributed to close on 70 countries.

Les Nouvelles Esthetiques is a publication dedicated to the up to date knowledge in the world of Spas, Well-being and Beauty and encompasses all aspects of the spa industry: skincare, bodycare, nails, make-up, haircare, spa therapies and business management, with a high fashion feel to complement its contemporary nature.

Les Nouvelles Esthetiques, South African Edition was launched in October 2002, by Max Café and is now available monthly, on relevant platforms including digital, mobile and social, so allowing you to read and enjoy anywhere.

3 images of multiracial women receiving different spa treatments

Les Nouvelles Esthetiques & Spa Magazine

Editor’s Note

Welcome to the Les Nouvelles Esthetiques Spa Conference 2025, themed “The Business of Wellness.” This year’s theme explores the vital intersection of wellness philosophy and business strategy, as the industry evolves to meet the growing demand for holistic, personalized experiences.
Today’s spa professionals face the challenge of not only offering exceptional treatments but also building efficient, sustainable businesses. This conference provides a unique platform to examine how wellness enterprises can align with modern consumer expectations—emphasizing mental, physical, and emotional well-being—while also driving growth and profitability.
Key topics include wellness marketing, customer personalization, building loyalty, and the integration of technology. The importance of team engagement and leadership will also be explored, recognizing that a motivated workforce is central to delivering consistent, high-quality service. Through expert-led discussions and interactive panels, attendees will gain valuable insights to elevate their businesses in a competitive marketplace—without compromising on the core values of wellness.
Congratulations to the finalists and winners of the Les Nouvelles Esthetiques Spa Awards 2025. These awards honour excellence and set the standard for the spa industry across Southern Africa. Each recognition is well deserved.

Enjoy the read

Dr Nadine de Freitas

Managing Editor

Les Nouvelles Esthetiques Spa Conference 2025

22 & 23 June 2025

The President Hotel, Bantry Bay, CAPE TOWN

Theme: The Business of Wellness

We had an incredible time welcoming you to Les Nouvelles Esthetiques Spa Conference 2025

The Les Nouvelles Esthétiques Spa Conference 2025 marked an exciting milestone: the 20th Anniversary of this prestigious event. Since its inception in 2005, the conference has become a cornerstone in the global wellness and spa industry, offering invaluable insights, networking opportunities, and education for spa professionals. Over the years, it has grown to become one of the most anticipated gatherings for those looking to stay ahead of industry trends and refine their business strategies.

Les Nouvelles Esthetiques Spa Awards 2025

Invitation to Enter the 2025 Les Nouvelles Esthétiques Spa Awards

 

We are excited to invite all spas to enter the 2025 Les Nouvelles Esthétiques Southern Africa Spa Awards. Entries open on 1st February 2025!

The LNE Spa Awards are the premier recognition for excellence in the Spa, Health, and Wellness industry in Southern Africa. By participating, your spa will have the opportunity to gain prestigious industry recognition, attract new clientele, and elevate your brand in both local and international markets.

The LNE Spa Award places your spa among the finest in the industry, showcasing your commitment to quality, innovation, and exceptional service.

For more information, contact LNE & Spa Magazine: info@lesnouvelles.co.za / WhatsApp: 083 267 2773

We look forward to receiving your enquiry and submission!

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Get In Touch

South African Publisher

Max Cafe

A: P.O. Box 81204, Parkhurst Johannesburg, South Africa 2120

T: +27 (0) 83 267 2773

E: nadine@maxcafe.co.za

Advertising Enquiries

Managing Editor

Dr. Nadine de Freitas

E: nadine@maxcafe.co.za

Get In Touch

South African Publisher

Max Cafe

A: P.O. Box 81204, Parkhurst Johannesburg, South Africa 2120

T: +27 (0) 83 267 2773

E: nadine@maxcafe.co.za

Advertising Enquiries

E: info@lesnouvelles.co.za

Managing Editor

Dr. Nadine de Freitas

E: nadine@maxcafe.co.za