Les Nouvelles Esthétiques International, headquartered in Paris, has been a leading force in the spa and wellness industry since its first publication in 1952. From its humble beginnings as a magazine, it has expanded its reach to 21 countries, continuously offering industry professionals cutting-edge content, research, and industry updates. The brand’s commitment to elevating the wellness industry through education and innovation has led to the development of a wide array of events, conferences, and awards, establishing Les Nouvelles Esthétiques as a trusted name in the field. The Les Nouvelles Esthétiques Spa Conference has played a pivotal role in advancing the spa industry by providing an international platform for spa professionals to learn, grow, and connect. Over the years, the conference has brought together experts from around the globe to share their knowledge on a variety of critical topics, including marketing, operational efficiency, wellness trends, and technology. It’s not just an event, but an experience designed to inspire and empower spa owners, managers, and practitioners to elevate their businesses while staying true to the wellness values that drive the industry. As the 20th anniversary approaches, the Les Nouvelles Esthétiques Spa Conference promises to be an unforgettable event that continues to shape the future of the wellness and spa industry.

SA SPA ASSOCIATION MEMBERS: SPA CONFERENCE COSTS PER DELEGATE

2 Day Conference & Gala Dinner R4100.00

2 Day Conference R3650.00

1 Day Conference R1950.00

Spa Awards Gala Dinner R780.00

SPA CONFERENCE COSTS PER DELEGATE

2 Day Conference & Gala Dinner R4450.00

2 Day Conference R3950.00

1 Day Conference R2150.00

Spa Awards Gala Dinner R780.00

Sunday 21st June 2026

8.30 – 9.30

Registration

9.30 – 9.45

Welcome

9.45 – 10.30

The Missing Conversation: Wellness Credibility vs Wellness Culture

A growing tension is shaping the spa industry: guests want emotional, immersive wellness experiences, but they also expect measurable credibility and results. Many spas now sit between two worlds — experiential and clinical — without fully belonging to either. This  session challenges delegates to reconsider where their business sits today, and what is required to remain relevant in a more informed wellness landscape.

10.30 – 11.00

The Future Therapist

As wellness becomes more complex, the therapist becomes more important. Emotional intelligence, scientific awareness, and technological fluency are reshaping expectations of professional spa practice, yet the human role remains central to transformation. This session explores how therapists can be supported, developed, and elevated as the true custodians of spa quality, consistency, and meaningful guest experience.

11.00 – 11.30

Mid-Morning Break

11.30 – 12.15

The Psychology of Desire: Selling More Than the Treatment

Luxury brands succeed by shaping identity, not just offering products or services. This session explores how desire is formed through emotion, meaning, and belonging — and how spa brands can move beyond service-led messaging to create deeper emotional relevance. It challenges delegates to consider whether they are communicating what they do, or what they represent in the lives of their guests.

12.15 – 12.40

Decision Fatigue

In an environment of endless choice, simplicity has become a form of luxury. This session explores how excessive spa menus and complex offerings can unintentionally reduce guest satisfaction, confidence, and perceived value. It considers how curated decision-making can improve clarity and create a more intuitive, emotionally satisfying guest journey.

12.40 – 13.00

The Power of Connection: Collaboration, Community & Industry Growth

In an increasingly competitive wellness landscape, meaningful collaboration is becoming a powerful driver of innovation, visibility, and business growth. This session explores the value of networking within the spa and wellness industry — from strategic partnerships and shared expertise to referral ecosystems and community-building. A conversation on how connection, collaboration, and collective thinking can strengthen businesses, elevate standards, and create new opportunities within a rapidly evolving wellness economy.

13.00 – 14.00

Lunch

14.00 – 14.30

Reinvention Economics: The Discipline of Evolving Forward

Reinvention is no longer a reaction to change — it is a continuous discipline. This session explores how spa businesses must evolve their structures, offerings, and positioning over time in order to remain relevant, competitive, and resilient in a rapidly shifting wellness economy.

14.30 – 15.30

Think Differently: The New Rules of Spa Business (Panel Discussion)

Traditional spa business models are being disrupted by changing guest expectations, attention scarcity, and evolving definitions of value. This panel explores how industry thinking must shift beyond operational efficiency and toward broader questions of relevance, differentiation, and long-term sustainability in a more complex wellness landscape.

15.30 – 16.00

Narrative Branding: The Story Before the Guest Arrives

Brand perception is formed long before a guest enters the spa. This session explores how storytelling, digital presence, design language, and reputation shape expectation and emotional readiness. It challenges spas to consider the narrative they are already communicating — intentionally or unintentionally — before any treatment even begins.

Monday 22nd June 2026

8.30 – 9.30

Registration

9.30 – 9.50

Spa Awards 2026

Industry recognition and excellence overview.

9.50 – 10.30

The Attention Economy: Spa Journeys for Presence, Not Just Bookings

Attention has become the most valuable resource in modern wellness. This session explores how spas can design treatments that move beyond transactional delivery and instead create moments of full emotional presence, engagement, and lasting sensory memory.

13.30 – 14.00

The Future-Proof Spa: Where Trends Become Timeless

A closing synthesis of the conference themes, exploring how spa businesses integrate psychology, science, design, people, and strategy into long-term models that remain relevant beyond trends. This session encourages delegates to rethink how future spa success is defined, built, and sustained.

14.00 – 16.00

Lunch & Advanced Sponsorship Engagement

THE PRESIDENT HOTEL – BANTRY BAY RATES

Classic Rooms Single R2345.00

Classic Rooms Double/Sharing R2685.00

Classic Ocean Single R2925.00

Classic Ocean Double/Sharing R3265.00

Mountain Apartment R4185.00

Ocean Suite R4985.00