10 & 11 JULY 2011
SANDTON SUN HOTEL, SANDTON
Rediscover Spas
Rediscover spas, rediscover passion, rediscover spa therapies, rediscover industry committment.
The Spa Conference 2011 is focused on the journey of rediscovery in all facets, as we ignite the spa passion and enthusiasm, within ourselves. Reflection, awareness and clarity bring meaning to the spa journey of rediscovery.
CONFERENCE PROGRAMME 2011
Sunday, 10th July 2011
9.30 – 10.00 Rediscover Spas – Dr Nadine de Freitas
Rediscover spas, rediscover passion, rediscover spa therapies, rediscover industry commitment.
Designed for spa owners and spa managers to help you look at your business with a new set of eyes. First we focus on where you are now then we turn the focus to where you want to be and how to help you get there. We will then talk about the importance of setting goals for you, your team and your company. Understanding how a clear plan of action is the key to achieving your desired results. You can only hit a goal that has been set!
10.00 – 11.00 The High Performance Spa – Lisa Starr (USA)
This session will focus on the pyridine factors and top management qualities that guarantee business growth. Learn what you’re missing in action, how each protocol leads to balance and how to implement each within your current spa culture including: active management style, stopping the small problems from becoming big challenges, hiring and growing your ideal staff member and best form practices. Leave with a plan in your management style and how basing decisions on career growth, influence growth to spa success.
11.00 – 11.30 Mid-morning Break.
11.30 – 12.30 Psychology of Technology – Using Social Media to Build Community and Increase Revenue – Ramon Thomas
This intense social media presentation will ignite your social media strategy. During the session we will cover intermediate topics across LinkedIn, FaceBook, Twitter and YouTube. From specific techniques on how to build your community to converting members into revenue streams. This will be a practical session focused on accelerating your momentum and progress using the most advanced communications tools on the market today!
12.30 – 1.30 Lunch
1.30 – 2.30 Have we lost the Wellness in Spa? – Panel Discussion
Innovators are bringing radical changes to our spa thinking for clients and spa therapists. New wellness concepts in spas and spa services are emerging and compelling us to think differently about our business. Industry innovators share their views.
2.30 – 3.00 Mid-afternoon Break
3.00 – 3.15 Innovative Nail Services for the Spa Environment
Despite the popularity of professional nail care, nail services may be the most neglected aspect of your spa business. Introduce safe, odorless and cost-effective nail services in your existing or new spa environment, while expanding your retail offerings to include quality nail care products.
3.15 – 4.00 The Brave New World of Spa Retail
There’s a “new normal” in spa retailing. Learn how customer behaviour has changed since the recession began, how it hasn’t-and what to do about it. Understand the Millenial generation’s shopping psychology, and crucial differences from Boomers’. Discover simple tools that help sales-shy staff overcome inhibitions, and ways to get the most out of your sales relationships. Identify the leaks in your spa’s salesflow and learn how to coach your team to sales success. Understanding your “real” competition. Megatrends in retail that affect all businesses. What’s killing your sales? Getting staff to sell-again.
Monday, 11 July 2011
9.30 – 10.30 Let’s Make a Deal – Panel Discussion
“Remember when spa deals were mostly found on chalkboards near the spa reception desk? (Or, when spas didn’t even discount or consider using the term “deal”?). Well, put an “e-” or “group” in front of “coupon,” and you suddenly have the hottest Internet mania of 2010, poised to accelerate at an even more dizzying pace in 2011/12” Spa Finder Trends 2011
What can Super Deals and other discount sites do for your spa? Or are you concerned that discounting may do more harm than good when it comes to attracting new business? Are Express treatments building your brand, or removing from the integrity of your professional services?
10.30 – 11.00 Stem Cell Rejuvenation – Blending Cosmetic Surgery and Spa Therapies – Dr Mark Steinmann
11.00 – 11.30 Mid-morning Break
11.30 – 12.30 IDENTITY CRISIS: How to Carve a Unique Selling Position in a Saturated Market
Spas continue to represent the fastest growing segment of the leisure industry. So the big question is: How will you separate your spa from the rest? When it comes to marketing, many businesses have trouble differentiating themselves from the competition. Creating a USP can take many forms, but it must make sense for your target market. In this session we will guide you through the process of establishing a unique selling position-one that capitalizes on your business strengths, leverages the needs and wants of your target market, and drives business straight to your door.
12.30 – 1.30 Lunch
1.30 – 2.15 Unifying the Spa and the Hotel
A spa in a hotel environment, independent of size, must compliment and enhance the current operations. Spas are no longer amenities reserved for 4 and 5 star resorts. They are found in many varied accommodation facilities, or focused facilities, and when done correctly significantly bolster room rate, extend length-of-stay, fill in low- and shoulder-season demand, augment food and beverage revenues and create added spa and related retail revenue. So, why is the spa and hotel often not unified in vision?
2.15 – 2.45 Value and the Art of Spa Development
Focusing on the ‘creative building blocks’ of spa development. The role of ‘value’ in creating a successful spa/wellness model. Whether developing an expansive resort spa, an owner operated wellness retreat or launching a property brand, the session explores the vital role of treatment programs in creating an identity that reflects the values and intentions of your property.
2.45 – 3.00 Completing the Puzzle of Spa Success – Lisa Starr
3.00 – 3.30 Mid-afternoon Break
3.30 – 4.30 SA Spa Association AGM
SPA CONFERENCE COSTS PER DELEGATE
South African Spa Association Members
2 Day Conference & Gala Dinner R 2190.00
2 Day Conference R 1870.00
1 Day Conference R 1180.00
Spa Awards Gala Dinner R 370.00
Non-members
2 Day Conference & Gala Dinner R 2240.00
2 Day Conference R 2120.00
1 Day Conference R 1350.00
Spa Awards Gala Dinner R 370.00
Included in the spa conference costs: Welcome tea, coffee and juice. Midmorning tea, coffee and snack. Delectable Spa Cuisine Lunch Midafternoon tea, coffee and snack. Notepad, pen and conference catalogue. Spa Conference Goody Bag.
For more information contact Tel: 011 447 9959 or email: info@lesnouvelles.co.za
ON-LINE REGISRATIONS: www.lesnouvelles.co.za
