AHA, Idebenone, CoffeeBerry …. We are certainly familiar with his work and innovations which have shaped our approach to skincare for so many years, so Les Nouvelles Esthetiques was delighted at the opportunity to interview Joseph Lewis.
Joseph A. Lewis, II is President and CEO of Pharma Management Corporation, a Virginia based pharmaceutical and cosmetic skincare business that oversees the management of five skincare companies involved in skincare intellectual property, sales and branding, and contract research and development. Mr. Lewis has a B.S. degree in chemistry with over 30 years experience in the pharmaceutical industry. Former Director of Research & Development of Allergan, Inc., and Executive Vice President and Co-CEO for Herald Pharmacal, Inc.
He developed and launched the world’s first glycolic acid (AHA) product in 1983 and has since developed and introduced hundreds of formulations containing AHAs into the marketplace. Additionally he has sourced and introduced some of the skincare industries most innovative breakthrough anti-ageing products – MDFORMULATIONS, MD FORTE, PREVAGE, and many more. He has introduced novel new antioxidants for skincare therapy and developed the concept of quantification of oxidative stress protection capacity for topical antioxidants. Hence to the beauty industry, he is not just a chemist, he is a pioneer in cosmeceuticals.
Joseph Lewis and business partner, Joseph diNardo, master product formulator and toxicologist, invest years into scientific research, coupled with large sums of money to bring new anti-ageing technologies to the marketplace. These top anti-ageing technologies both pharmaceutically and medically endorsed, including clinical trials, have been presented at the largest dermatology meetings and in world renown, peer–review and medical journals. Lewis has made a business out of backing big brand anti-aging skincare products and now he is applying some of that same science to his own exclusive professional skincare brand—PRIORI®.
PRIORI® – Discover the Science of Skin Transformation
PRIORI®, The Anti-Aging Authority, is the most innovative source of anti-aging science and proprietary patented technologies for the professional skincare market worldwide that are simply not available through any other professional skincare brand. Providing beauty professionals with unparalleled treatments and anti-aging regimens, to experience a whole new level of skin rejuvenation beyond traditional cosmeceuticals.
PRIORI® comes from the Latin phrase “a priori ” meaning from cause to effect. The name superbly describes our theory on the proper treatment of skin aging – from its source thereby delivering the best effect.
Although the list of innovations is extensive, and I am certain there are even more ideas still in you mind, please would you share of a few of the latest innovations.
Idebenone Complex Superceuticals® – The Most Powerful Anti-Aging Antioxidant.
Idebenone is the bioengineered cousin of the vital human antioxidant enzyme – CoEnzyme Q10 – and up to 1000x more effective, simply put its “Super CoQ10”.
How does it work?
It targets aging at the cellular source – the mitochondria where it helps to revitalize the skin’s cells by eliminating excess free radical formation that results from the way cells make energy – in effect it corrects the essence of cellular ageing!
And unlike vitamin and botanical antioxidants, Idebenone is a respiratory chain antioxidant, a totally new kind of antioxidant, which can correct the signs of ageing and also offers the highest protection against harmful environmental free radical stress with an Environmental Protection Factor of EPF 95, the highest rating of all antioxidants tested.
This allows Idebenone to deliver a whole new level of skin rejuvenation that you cannot get from AHA, Vit A, Vit C or other Cosmeceuticals because of its absolutely unique mode of action. So if you have reached a plateau with your current skincare regimen and want the highest level of skin rejuvenation you can only get this from PRIORI® Idebenone Complex Superceuticals.
What is EPF and why is it important to antiageing skincare?
SPF is a measurement of how efficient a sunscreen is in protecting our skin from UV rays. But using sunscreen only to protect your skin is like using “Swiss cheese”, it has holes on it: SPF sunscreens do not totally block all UV light radiation, so some damaging rays get through, which results in the formation of free radicals. Also SPF does not protect your skin from other sources of free radicals that attack your skin 24/7- even in the dark! – as a result of environmental stress such as:
- Air pollution
- Cigarette smoke
- Even Oxygen itself!
- And our own energy production metabolism!
Only antioxidants can scavenge free radicals to help prevent damage and premature ageing of your skin. Most consumers know that antioxidants are good and free radicals are bad But which one is really the best antioxidant? Which one provides the best protection? Pharma Cosmetix Research LLC realized that consumers needed a quantitative rating system similar to SPF that could quantify the level of topical protection provided by antioxidants – and created EPF (Environmental Protection Factor) – a new certification standard to asses the topical protection capacity of antioxidants to protect the skin from free radical mediated environmental oxidative stress.
For the first time, comparative data on the efficacy of most common topical antioxidants found in the skin industry is available. EPF is not SPF, but EPF is what is necessary to fill in the “holes” that SPF sunscreens leave open to free radicals.
EPF + SPF = Total Topical Anti-aging Protection.
With the requirement to constantly produce cutting-edge technology, how do you personally keep your balance?
I am very passionate about each new technology, and my work is completely fullfilling. I listen to the needs of our customers and immediately think of ways we can address their concerns. Additionally my vision is to grow PRIORI – as the leading authority in anti-ageing.