In this Issue of the Magazine
The 8th annual Les Nouvelles Esthetiques Spa Awards hosted by Les Nouvelles Esthetiques South Africa in association with Les Nouvelles Esthetiques Paris, on Sunday the 8 July 2012, in the prestigious MonteCasino Ballroom, Fourways, Johannesburg.
The Les Nouvelles Esthetiques Spa Awards Gala Dinner evening was filled with excitement and glamour, as each spa waited in anticipation for the results. And on behalf of Les Nouvelles Esthetiques I would like to congratulate all the finalists and winners as they continue to excel in providing the South African community with the keys to relaxation and wellness. The Spa Awards programme is more than pure recognition of achievement, it sets a benchmark for spas in South Africa, and all the finalists and winners are worthy of this acknowledgment.
In this issue, we have featured a variety of articles to assist your spa excel. Spa Prosperous. Many things have in the spa industry over the past few years. As a result, a high revenue is more difficult to achieve than it once was. The days of voluminous spa gift certificate sales have ebbed and many therapists are working reduced appointment hours. While there has certainly been a few bright spots for the spa industry, collectively most spas have suffered as a result of the stubborn economic downturn. And yet, this isn’t at all a “doom and gloom” scenario, but it is a wonderful opportunity to redesign or reposition your business in a way that might have been an ideal starting point.
Identifying the ‘Right’ Retail Mix for Your Spa. The retail mix is not a simple process of picking merchandise and putting it on the shelf, it’s the culmination of factors that you will use to satisfy your guests’ needs and influence their purchase decisions through your merchandise offering, promotions, and your visual merchandise display. Follow-up with a number of suggestions in our Spa Packages and Seasonal Marketing articles, and ensure your Cost of Sale is monitored, as explained by Chris Parker.
Antiageing: One of the recent research breakthroughs regarding skin ageing has to do with sugar or glycation. The same glucose that provides energy for our cells can react with proteins, such as collagen, resulting in the formation of Advanced Glycation End-products (AGEs) and free radicals (ROS). This contributes to cross linking of protein fibers, the loss of elasticity and changes in the dermis.
Lastly, the SA Spa Association Business Development Initiative is an extremely exciting project, for which we would to invite all spas to participate. The Initiative serves the educational and research needs of the spa industry, through a variety of spa management educational and personal development programs. We believe through making each individual spa professional stronger, especially management, the entire industry becomes stronger and we develop our Spa Talent. Funding for the Initiative is through the sale of the beautiful SA Spa Association / Brands for Change Flip Flops for use in your spa or as retail.
Enjoy the read
Dr Nadine de Freitas, Managing Editor
Les Nouvelles Esthétiques, South Africa
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