Dermalogica launches New! UltraSmoothing Eye Serum, developed for individuals who experience skin irritation around the eye area. The new product uses a powerful ingredient cocktail which combats the signs of ageing, while soothing and protecting reactive, delicate eye-area tissues.
The new product eases fine lines and wrinkles, dehydration, and general loss of vitality and elasticity in the skin, crucial since the skin around the eye is only approximately the thickness of five sheets of standard copier paper.
With advancing age, collagen breaks down in the tissues to make skin in this area even more fragile. Many other factors, including UV, environmental irritants, food allergies and more, also contribute. This thinning of tissues is further compounded by sensitization, which may irritate and inflame the translucent areas above and below the orbit, and the eyelid itself.
UltraSmoothing Eye Serum addresses these concerns with powerful anti-ageing ingredients including Magnesium Ascorbyl Phosphate (MAP), a water-soluble form of Vitamin C, which is effective in low concentrations and is stable at a neutral pH. Unlike similar compounds which require a high and potentially irritating level of acidity to be effective, its neutral pH prevents further stinging, redness and sensitization around the eye area.
Another key ingredient: Hexapeptide—11, derived from yeast, consists of 6 amino acids which firm the skin, help improve elasticity and reduce fine lines. Elasticity restoration is essential to keeping the eye area feeling fresh and looking youthful, since natural muscular movements —blinking alone produces 10,000 movements per day – contribute to long-term wear and loss of tissue volume and firmness.
Many individuals also suffer from puffiness around the eye area, which may occur due to poor lymphatic drainage and may be correlated to lifestyle and environmental sensitization. The serum combats puffiness with its botanical extracts, specifically using two sulfated polysaccharides from Harpoon Weed (Asparagopsis) and Norwegian kelp (Ascophyllum), algae native to Ouessant Island off the Brittany coast of France. These botanicals have been prepared via a patented process to provide this special algal extract, and are combined in the formula with Golden Chamomile (Chrysanthellum indica). In combination, these plant actives help increase the mechanical resistance of the capillaries, preventing leakage of fluids through the capillary walls that can cause puffiness. This firming action is complemented by soothing of the irritation and inflammation which often accompany eye puffiness.
The age fighting and soothing combination of actives are suspended in an Aloe Barbadensis leaf juice that helps soothe skin and cross-linked Hyaluronic Acid for moisture retention and free-radical scavenging; Carrot Root oil with added proVitamin A, completes the formula to help regenerate dry, stressed skin.
UltraSmoothing Eye Serum also features Dermalogica’s exclusive UltraCalming Complex consisting of Oat extracts, Bisabolol, Ginger extract and Red Hogweed, which targets the symptoms of inflammation to help reduce and prevent future sensitization, redness and irritation.
UltraSmoothing Eye Serum will be available in August 2013 and will retail for R715 including VAT.
About Dermalogica:
Dermalogica® revolutionised the skin care industry when it emerged into the marketplace in 1986 with innovative formulations, which excluded common irritants, including SD alcohol, lanolin, mineral oil and artificial colors and fragrances. Jane Wurwand developed the products to better support the advanced curriculum she had developed a few years earlier for The International Dermal Institute, which she also founded. Wurwand led the company’s growth from an idea to the world’s most-requested professional skin care brand.
Dermalogica® today has offices in over 50 countries and its products are sold in over 80 markets worldwide. Dermalogica products are available in select skin treatment centers on the recommendation of a qualified professional skin therapist in addition to the brand’s concept spaces in Santa Monica, CA; New York, NY; London, England; Berlin, Germany; Auckland, New Zealand; Dubai, United Arab Emirates; Mumbai, India and Cape Town, South Africa. Dermalogica® is made in the USA, with its global operations based in Carson, just south of Los Angeles. To learn more about Dermalogica® and the brand’s concept spaces, please visit www.dermalogica.com or www.dermalogica.co.za.
For more information please contact Sonette Donker on pr@dermalogica.co.za or 011 268 0018.
