The Les Nouvelles Esthetiques Spa Conference 2014

South Africa’s leading educational programme for spa, wellness and hospitality professionals

 Hosting an average of 250 delegates, the Les Nouvelles Esthetiques Spa Conference is without doubt the largest gathering of spa and wellness professionals in South Africa, focusing on building capacity, raising benchmarks and adding value to the industry, in addition to the infinite networking opportunity

This results in a program that is focused in helping delegates to better understand their business, master industry best practices and directly apply the lessons in the business.

The Theme for 2014: The World of Spas in Numbers

Market intelligence is especially imperative during this time of global economic uncertainty. Understand the plethora of statistics, which empower spa owners and managers to immediately identify their spa’s strengths, weaknesses and opportunities to improve by comparing their spa’s performances.  Such benchmarking practices enable spas to become and remain competitive, whilst maximising profitability.

 

Spa Conference Programme 2014

 

Sunday, 27 July 2014

 

9.00 – 9.30            Registration

9.30 – 10.15         Your Spa in Numbers  

Spa Benchmark Report 2014 – Market intelligence is especially imperative during this time of global economic uncertainty. Understand the plethora of statistics, which empower spa owners and managers to immediately identify their spa’s strengths, weaknesses and opportunities to improve by comparing their spa’s performances.  Such benchmarking practices enable spas to become and remain competitive, whilst maximising profitability

10.15  – 11.00            Keeping your Spa Business Relevant

In nature, the plants that survive are the ones that can adapt quickly to changes in nature. Those that can’t adapt quickly enough will vanish. The current financial crisis makes businesses both large and small rethink their future direction. Even 100-year-old companies are learning to adapt and create ways to stay ahead of the game.

11.00 – 11.30 – Mid Morning Break

11.30 – 12.15            Spa Benchmark Ratios and Statistics  –  Felicia Brown (USA) (Spalutions)

A practical workshop on applying the Spa Benchmark Ratios and Statistics to your Spa. If your goal is to have a profitable spa, it is important to understand, compare, measure and monitor some of the key ratios.

 12.15 – 13.00            Entrepreneurship: Why you need a Mission

Entrepreneurs drive economies and, in my opinion, this is the most important sector in the majority of economies, a sector that will become more and more important as we move forward into the future.  It is entrepreneurs who will innovate, create the products of the future and who will generate the most jobs in difficult economic climates. But with most businesses failing within the first couple of years (9 out of 10 in the first 5 years); I cannot help but wonder what made the difference between the 1 that made it through that first 5 years and those that did not. I am sure there are many factors that played a role, but I am convinced that one of the major differentiators is the mission that drives the business.

13.00 – 14.00             Lunch

14.00 – 14.45            Igniting the Brand Experience  

Today’s prospective customers and markets are changing rapidly, fueled by the ever-expanding growth of technology. In this constantly shifting environment, re-igniting your brand can be an important step in remaining distinctive and competitive in the marketplace.

14.45 – 15.30     Fish Where the Fish Are – Effective Social Media Marketing

Robyn Hobson, founder of Digital PR company, Coyle Street, whose clients include, Woolworths IMPI Challenge Events, The National Trust in the UK, Saatchi and Saatchi and Kenilworth Centre, will take us through the basics of effective social media campaigns and share insights on how to get the most out of the platforms for your spa business.

15.30 – 16.00             Taking it ON-LINE

The conventional brick-and-mortar approach of simply maintaining an online presence should be replaced with an active e-trading option where consumers can engage with a product or service. One of the major objectives is to create intuitive opportunities, which facilitate online browsing, up or cross selling and impulse purchases.

 

Monday, 28 July 2014

9.00 – 9.30            Registration

9.30 – 9.45            Welcome

 9.45 – 10.15            Growing Leaders in the Spa Industry

Leadership Development happens at multiple levels within the Organization.We all like short cuts. Yet, we know that, in important areas, we can’t take short cuts. Developing an adequate supply of leaders is a long-term investment. The best companies understand that and work at bringing their people along no matter the level of the organization

10.15 – 11.00   Today Spa Business Environment Debate: The constant innovation cycle and the multiple challenges for business

11.00 -11.30 Mid morning Break

11.30 – 12.30  I³- Three Steps for Success in Retailing–  Felicia Brown (USA) (Spalutions)

Retail sales are an important part of every spa’s bottom line. Join marketing coach and author Felicia Brown of Spalutions to explore 3 Key Steps for engaging your staff and clients to rev up your spa’s retail and service sales.

12.30  – 1.00            Sustainability – Laying the Foundation for Change  –

Going green is not a trend… it has a life of its own that continues to grow and gain momentum. This phenomenon is becoming so prevalent that people are moving away from the term “green” and have embraced the larger concept of “sustainability” because it better describes the long-term and on-going evolution and revolution of personal, cultural, economic, environmental and global well-being.

1.00 – 2.00             Lunch

2.00 – 2.30     Spa Benchmark Trends 

Analysing the spa infrastucture and spa menu / facilities results and trends, with recommendations.

2.30 – 3.30             Finding the Spa Industry Growth Points – Panel Discussion

Most businesses fall short of achieving their growth objectives for revenue and profitability. Why is growth so elusive? Based on our research, there are a number of reasons, one of which Inadequate consideration of opportunities within the core business, adjacent to the core business or within new customer sub-segments.

3.30 – 4.00  Spa Conference Closing:  Wrapping up the Spa Numbers

4.00 – 5.00 SA Spa Association AGM

About Les Nouvelles Esthetiques, South Africa

Les Nouvelles Esthétiques, nowpublished on 26 countries, with head office in Paris, France, has been an international leader in providing up-to-date beauty and spa information for the past 60 years through their international network of magazines, conference and exhibitions.  The South African magazine edition of Les Nouvelles Esthetiques Spa Magazine launched in October 2002 and the Les Nouvelles Esthetiques Spa Conference and Spa Award in 2005 and has grown from strength to strength, as we focus on providing the industry with important information on new trends and up to date knowledge in the world of spas, encompassing all aspects of professional skincare, bodycare and spa therapies, spa design, spa management and spa lifestyle.

 

 

 

SPA CONFERENCE COSTS PER DELEGATE

South African Spa Association Members

2 Day Conference & Gala Dinner             R 2820.00

2 Day Conference                                    R 2450.00

1 Day Conference                                    R 1450.00

Spa Awards Gala Dinner                          R  420.00

Non-members

2 Day Conference & Gala Dinner             R 3220.00

2 Day Conference                                    R 2850.00

1 Day Conference                                    R 1850.00

Spa Awards Gala Dinner                        R   420.00

Included in the spa conference costs:  Welcome tea, coffee and juice. Midmorning tea, coffee and snack. Delectable Spa Cuisine Lunch Midafternoon tea, coffee and snack.  Notepad, pen and conference catalogue.  Spa Conference Goody Bag.

 

 

 

REGISTRATION FORM

 

Please complete the below, should you wish to attend the Spa Conference and / or Gala Dinner and e-mail to info@lesnouvelles.co.za

 

 

 

Name:  Delegate 1       ______________________________________

 

Name:  Delegate 2       ______________________________________

 

Name:  Delegate 3       ______________________________________

 

Name:  Delegate 4       ______________________________________

 

 

 

Spa Name:                        ______________________________________

 

 

 

Postal Address:             ______________________________________

 

____________________________________________Code: ______

 

 

 

Tel: _______________________                        Fax: _________________

 

Cell: ________________________________________

 

E-mail: __________________________________________

 

 

ON-LINE REGISTRATIONS:  www.lesnouvelles.co.za

 

 

For further information contact:

 

Tel: 011 447 9959

 

Fax: 011 447 2010

 

E-mail: info@lesnouvelles.co.za

 

Website: www.lesnouvelles.co.za