On the 30th July Dermalogica opened their first Gauteng Concept store in Rosebank. The design of the stores bring to life Dermalogica’s belief that skin health is an active, vibrant part of daily well-being, and not a cosmetic “luxury.” They are approachable, accessible and human.
There is no “back of house” in a Dermalogica Concept Store, everything is on show. To walk through a Dermalogica Concept Store is to engage in a journey, where Dermalogica concepts (and the truth about skin) are revealed through a series of highly personal interactions with both the store and the team of skin care therapists.
The Concept Stores highlight Dermalogica’s core concepts such as Face Mapping® skin analysis, the Skin Bar® – which is an interactive space for the Face Mapping® skin analysis, as well as an opportunity for the consumer to experience their recommended Dermalogica products first-hand, and learn how to use them. Dermalogica Core Treatments are available and microZone® treatments – which are 20-minute, zone-specific treatments designed to achieve a specific, localised result on the skin.