Environ Skin Care is REBORN BEAUTIFUL
Launch of first truly global brand campaign marks new direction for Environ Skin Care.
For the first time in it’s history, Environ has launched a truly global marketing campaign, with a new brand positioning, and a new visual identity.
For the brand it’s a fresh direction combining bold new messaging and a compelling, distinctive view on skin and life.
Susan O’Keefe, Environ Global Brand Team Executive said: “With so many messages in the marketplace, we needed to be authentic, to define our voice, and be true to the Environ brand….and to our consumers. And with such a strong, proven heritage it wasn’t difficult.”
The brand has reinvented itself with a unique message and a real point of view: an inspiring vision to create a world in which healthy skin is the norm, not the exception. The brand has also defined it’s purpose more clearly: to use ingenious skin care science to keep skin at its beautiful, resilient best for life, giving the brand a broader emotional dimension.
“Environ has always appealed to its consumers with the scientifically proven effectiveness of its product ranges,” said Kirstin Kruger, Environ’s Global Brand Team Marketing Manager. “Now with the launch of the global ‘Reborn Beautiful’ campaign, the brand will appeal to both the mind and the heart.”
Driving the new brand message is a series of brand films, led by an inspiring brand manifesto film which will flight around the globe. The campaign will be brought to life through multiple channels, with a key focus on Digital and Print. Watch video: https://www.youtube.com/watch?v=7UlmTO4ea1A
The Environ brand recently celebrated its 25th year in skin care. Throughout its history, the brand has been known for its ground-breaking developments in the science of beauty. It has gained international regard through its pioneering use of vitamin A in skin care and, with its extensive global network, now has 140 products in over 70 countries. With the launch of the new global campaign, the Environ brand has once again broken new ground in the skin care category.