29 & 30 July 2018
The Capital on the Park Hotel, Sandton, Johannesburg
A must attend event for all spa managers, salon or spa owners, and wellness professionals.
The Les Nouvelles Esthetiques Spa Conference focuses on building capacity, raising benchmarks and adding value to the spa industry, in addition to the infinite networking opportunity.
This results in a speaker program that is focused in helping delegates to better understand their business; master industries best practices and directly apply practical lessons in their business.
The Theme for 2018: [Reinvent] your Spa
Change (something) so much that it appears to be entirely new.
Sooner or later, all businesses, even the most successful, run out of room to grow. Faced with this unpleasant reality, they are compelled to reinvent themselves periodically. The ability to pull off this difficult feat—to jump from the maturity stage of one business to the growth stage of the next—is what separates high performers from those whose time at the top is all too brief. – Paul Nunes, Accenture Research, featured in Harvard Business Review
Spa Conference Programme 2018
Sunday, 29 July 2018
8.30 – 9.30 Registration
9.30 – 10.00 A Five-Step Guide to Reinventing Your Business – Dr Nadine de Freitas (Managing Editor – Les Nouvelles Esthetiques)
There are many reasons to tweak your business model–or to try out a whole new one. If you do it thoughtfully and with planning, it could be the best business decision you ever make. This 5 step programmes is our guideline to reinventing your business, one smart step at a time.
10.00 – 11.00 Maximise your Personal Potential – “From Sandton to the World” – Kent Richards (Corporate Operations Director – Six Senses Spas)
Take a walk through Kent’s career as it shows spa and wellness developments across the globe. As the Corporate Operations Director of Six Senses Spas, Kent is responsible for the day-to-day operations of over 30 spas in more than 19 countries worldwide. Hear about why everyone’s talking wellness as the answer to our future success and how we can not only improve how you feel today, but improve your life too.
11.00 – 11.30 Mid Morning Break
11.30 – 12.30 Dare To Be The Change Makers in Innovative Spa Therapies! Why Fit In When You Can Stand Uniquely Out? – Almarie Venter (Kinesiologist, Brain Gym Practitioner and Holistic Consultant for Spas Internationally)
Join Almarie and learn how to reinvent your spa by integrating holistic and wellness modalities for both clients and employees.
12.30 – 13.00 Ensure Return Business by Implementing Best Hygiene and Sterilization Practices. – Karen Ellithorne (Founder of Spa & Salon Solutions)
Driving proper hygiene and sterilization in your spa and salon environment is an absolute necessity. Recent client reports on infection have caused considerable damage to industry and business. This lecture looks at easy, cost effective and innovative ways to maintain good practice, improve service and benefit your business’ bottom line.
13.00 – 14.00 Lunch
14.00 – 15.00 What makes a successful entrepreneur?
– Panel discussion: Chairperson: Janine Janse van Rensburg (Managing Director of Poise Brands). Panellists: Debbie Merdjan (CEO and Founder of the Camelot Group), Chipo Matambo (Founder and Director of Essence Women’s Centre and Essence Day Spa), Dineo Molefe (Founder of Dee’s African Spa) and Noli Mini (The Modern SpaPreneur and Founder of Relax Spas)
Being a successful entrepreneur means more than starting new ventures every other day. It means the right attitude towards a business and the determination and grit to achieve success. … A successful entrepreneur always has a strong sense of self confidence and a healthy opinion of their skills and abilities
15.00 – 15.30 The Future of our Male Clientele in our Spas – Louise Cantwell (Head of Training and Product Development, Gentlemen’s Tonic – United Kingdom)
Is your spa capturing as many male clients as it should be? The industry generally continues to see an impressive year on year increase in male patrons but is your business doing enough to really harness this potential by catering to their needs be it in terms of design, treatment offering and product selection? Is your staff from management to therapist confidently trained and willing to ask the right questions and advise on the best course of action? An essential discussion for any business wanting to both market and boost their male client visits, and also gets the most from a revenue point of view.
15.30 – 16.00 – Optimise revenue at different times of day, week etc…. – Marisa Dimitriadis (Founder of The Spa Consultants)
Getting creative with revenue driving ideas can be either a daunting or inspirational process for any business. The Industry finds itself in a financially challenging time at the moment and this is the exact reason why implementing revenue management ideas and concepts can really boost turnover. I am not talking about discounts or marketing efforts but rather ways to analyse your revenue trend and respond with yielding strategies to ensure that revenue is boosted when needed and doubled when not needed. Marisa will discuss different ideas from all around the world to spark some creativity in the way we are pricing
Monday, 30 July 2018
8.30 – 9.00 Registration
9.00 – 9.10 Welcome – Dr Nadine de Freitas (Managing Editor, Les Nouvelles Esthetiques Sa)
9.10 – 9.20 Spa Industry Survey – Emmy Stoltz (SA Spa Association Board Member and Regional Director, Africa of Global Mentorship Program)
The SA Spa Association administered its first online survey of Quarterly planned in June this year. This study sought to shed light and identify current staff trends within spas in order to generate a highly valuable data resource. Join us as we delve deeper into the current staff trends, expectations and concerns within South Africa’s beauty industry
9.20 – 10.00 Keep the Focus – Johanna Mukoki, Trailblazing Women: Group CEO, Travel With Flair and Brand Ambassador for Thalgo, SA
“Do not let your gender hold you back from being your best version of yourself”.
Johanna Mukoki is an accountant and B.Comm graduate from Rhodes University. She is the co-founder of Travel with Flair, a company she started 18 years ago with her two partners. She started with only 3 employees and one office in Pretoria. Currently her company employs 800 staff countrywide and they have offices in Johannesburg, Pretoria, Durban and Cape Town.
10.00 – 10.45 Is Stress Sabotaging Your Staff and Your Clients – Tips To Help And Get Your Business Back – Bridget Edwards (Stress Consultant |Author | Speaker | Entrepreneur)
Bridget Edwards is a Stress Consultant who spent the greater part of 25 years studying and practising a variety of health and wellness modalities, including metaphysics. Allied to this, the consequences of her own stressful and traumatic life experiences have deeply enriched her innate resourcefulness, wisdom and understanding, which she applies to her work today.
10.45 – 11.30 Industry insights 2020 and Beyond – Kirsty Mawhinney – Skin Insight (United Kingdom)
Clients of today demand so much more from skincare products and treatments. No longer is it enough to expect a moisturiser to leave your skin smooth and hydrated! Just as consumers are expecting more from their skincare products the service treatments we as professionals offer clients need to step up a gear.
Industry insights 2020 and beyond.
– Skincare brands need to offer more transparency about ingredient source.
– “Farm to Face”, “Seed to Shelf” and “Cradle to Grave” are phrases that consumers are already using when challenging companies and organisations on sustainability and environmental impact.
– No longer is it okay to define customers based on skin types or skin concerns. With consumers blurring the lines of gender and age brands need to meet the customer on their terms.
– Technology and Apps and the use of biometric data will extend way beyond what we see today.
11.30 – 12.00 Mid Morning Tea Break
12.00 – 13.00 Master Classes – choose between 1 of 3 Master Classes, each designed to bring greater value to your spa.
- Gentleman’s Skincare
A hands-on workshop and demonstration presented by Louise Cantwell (Head of Training and Product Development, Gentlemen’s Tonic – United Kingdom)
- New therapies
Increase sales and revenue in your business by implementing unique technology services, that will maximise the client experience, separate your spa from others and provide results driven solutions for your clients
- Esp – Business Intelligence Master Class
What do you want from your business? What are you doing to achieve this? Are you using an intelligent approach? Presented by Sandi Voges.
13.00 – 14.00 Lunch
14.00 – 10.30 Retail in the Spa – Is Retail Becoming Obsolete or Do We Need To Address it Differently? – Samantha Arnold (Founder & Managing Director of Spa Advocates – Hong Kong)
Retail sales are an important component of any spa’s profitability, but many spa directors struggle with how to create a meaningful retail concept – and how to engage their therapists with selling. A new survey conducted by Contento Marketing found that only about half of spas are satisfied with their retail concept – and more than half acknowledge their retail area could benefit from improvement. While this may sound discouraging, it actually can be seen as an incredible opportunity.
14.30 – 15.30 Going Digital
Panel Discussion: Chairperson: Chris Parker (Managing Director of esp). Panellists: Tatjana Mihajlov–Pilbeam (Founder and Director GoBeauty), TripAdvisor, Karen Ellithorne (Founder of Spa & Salon Solutions) and Samantha Arnold (Founder & Managing Director of Spa Advocates – Hong Kong)
Mobile devices and social media are more powerful than ever for the spa and wellness industries. Mobile should be a seamless aspect of your business and social media should be utilized as one of your biggest marketing tactics. Secondly, the autonomy of digital devices and super retailers are going to force spas to step up their customer service game and technology.
15.30 – 16.00 The Rise of Brand Influencers
A key ingredient making influencer marketing so attractive is word-of-mouth, always seen as the “holy grail” of marketing. People are more likely to trust a strong recommendation from a friend – and how many of us have imagined our favourite artist or athlete as our best friend at some point in our lives?
16.00 Closing – Reinvent your Spa – Dr Nadine de Freitas (Managing Editor – Les Nouvelles Esthetiques)
About Les Nouvelles Esthetiques, South Africa
Les Nouvelles Esthétiques, now published on 26 countries, with head office in Paris, France, has been an international leader in providing up-to-date beauty and spa information for the past 65 years through their international network of magazines, conference and exhibitions. The South African magazine edition of Les Nouvelles Esthetiques Spa Magazine launched in October 2002 and the Les Nouvelles Esthetiques Spa Conference and Spa Award in 2005 and has grown from strength to strength, as we focus on providing the industry with important information on new trends and up to date knowledge in the world of spas, encompassing all aspects of professional skincare, bodycare and spa therapies, spa design, spa management and spa lifestyle.
For more information contact 011 447 9959 or e-mail: firstname.lastname@example.org
SPA CONFERENCE COSTS PER DELEGATE
South African Spa Association Members
2 Day Conference & Gala Dinner R 2950.00
2 Day Conference R 2650.00
1 Day Conference R 1550.00
Spa Awards Gala Dinner R 480.00
2 Day Conference & Gala Dinner R 3250.00
2 Day Conference R 2950.00
1 Day Conference R 1850.00
Spa Awards Gala Dinner R 480.00
Included in the spa conference costs: Welcome tea, coffee and juice. Midmorning tea, coffee and snack. Delectable Spa Cuisine Lunch. Notepad, pen and conference catalogue. Spa Conference Goody Bag.
Please complete the below, should you wish to attend the Spa Conference and / or Gala Dinner and e-mail to email@example.com
Spa Name: ______________________________________
Postal Address: ______________________________________
Tel: _______________________ Fax: _________________
Name: Delegate 1 _____________email: ________________ Cell: _________
Name: Delegate 2 _____________email: ________________ Cell: _________
Name: Delegate 3 _____________email: ________________ Cell: _________
Package selected: ________________________________________________
South African Spa Association Member: Yes / No
Direct deposits can be made into ABSA bank,
Rosebank Central, Branch No: 630805
Acc No: 405 176 3192.
Account Name: Les Nouvelles Esthetiques
For further information contact:
Tel: 011 447 9959
Fax: 011 447 2010