ESP BI Industry Stats 
October 2020 vs October 2021
As an industry we are now in our third month of post hard lock down year on year comparisons. In October 2020 the industry was down 24% when compared to October 2019, this year we are up 27% on that 24% loss which means that overall the industry has increased total revenue by 3% when comparing October 2021 to October 2019 which was prior to the existence of COVID.
The Hair Industry continues the with its upward trend showing and Increase of 32% when comparing October 2021 to October 2020 which is also an increase of 12% on Septembers 20%. Docket counts have increased by 28% with average service and retail spend per docket increasing by 30 and 31% respectively. Average docket charges have only increased by 3%.
The Beauty Industry also continues its upward trend with a 17% increase when comparing October 2021 to October 2020 which is also an increase of 12% on Septembers 5%. Docket counts have only increased by 2% with the average service and retail spend increasing by 12 and 26% respectively. The average charge per docket has increased by 16% which is a great turnaround for the Beauty Industry.
These stats are drawn from the ESP client base that make use of our Business Intelligence service. These businesses owners are actively involved in their businesses and use the BI to track and understand the trends which allow them to formulate and implement strategies that will make a meaningful difference to the bottom line.
To find out how to implement strategies to improve your revenue and monitor the results contact the ESP Connect team for a free BI consultation info@espconnect.africa
August 2021 allows for the second complete month post hard lockdown year on year comparison i.e. August 2021 to August 2020. As an industry we have seen turnovers increase by 27% which shows the growing positive sentiment boosted by the weather & the Vaccine. It’s interesting to note that this is the third consecutive month that we are showing a positive increase overall. The Hair Industry has also been on a positive trend for the last 3 months and the Beauty Industry for the last 6 months.
