Why Esse believes in Probiotics SO much? #30dayrewild Challenge

Have you every wondered why Esse believes in probiotics SO much?

 

 

Esse’s #30dayrewild challenge: Cut out the harmful chemicals and get your best skin back in 30 days

Humans have been upsetting the balance in nature for too long. The pollution of the Have you every wondered why Esse believes in probiotics SO much?environment has had devastating consequences for ecosystems around the world. In much the same way, cheap synthetic chemicals in modern skincare regimes upset the balance of the skin’s natural microbiome – a finely-tuned ecosystem of microbes and human cells that evolved over hundreds of thousands of years.

Rather than healing the skin, the increased use of chemical-based product has polluted its ecosystem, leading to a rise in sensitivity and inflammatory skin conditions. Esse’s #30dayrewild challenge, running from February to April 2022, seeks to return skin to its roots, providing it with the natural support it needs to rehabilitate its own microbiome.

“We’re living in an age where dirt has been demonised by an industry that promotes sterile as healthy,” explained Trevor Steyn, founder of Esse. “This encourages increased product use, deep-cleansing routines and the stripping of natural oils. It’s time to end the war on germs. Half of the cells in your body are ‘germs’ and you need them for optimal health.”

Microbiome research has shown us that this move to a sterilised, chemical-reliant state has had devastating impacts on the skin. It’s time for a different approach. By seeding the skin with probiotics and feeding its ecology with prebiotic nutrients, Esse guides the microbiome back to a natural, healthy balance – this is the rewilding process.

The rewilding movement is more than just a focus on skin health, it’s represents a lifestyle change that values the importance of healthy, natural ecosystems. Being in contact with natural environments is greatly beneficial for both physical and mental health.

For the best results, Esse encourages participants of the #30dayrewild challenge to consider a few simple changes which offer long-term benefits. Examples include eating whole, organic foods; getting regular exercise; and getting out into nature wherever possible. It can even be as simple as buying an indoor plant!

What’s the Esse Sensitive Skin #30dayrewild Pack?

Esse makes joining the rewilding movement easy with the launch with the launch of the limited-edition Esse Sensitive Skin #30dayrewild Pack. Costing R930 (which equates to a 50% saving), the pack provides the pefect support for a rewilding journey:

• Sensitive Cleanser 50 ml
• Sensitive Toner 50 ml
• Nourish Moisturiser 30 ml
• Protect Oil 12 ml
• Resurrect Serum 12 ml

This pack features an ultra-gentle range of products designed to strengthen barrier function and support a healthy skin microbiome. The products contain pre- and probiotics, are pH balanced and contain no harsh preservatives or synthetic chemical ingredients.

While all five products play a valuable role in the rewilding process, Esse’s Protect Oil and Resurrect Serum are game changers. Here’s why:

As the name suggests, Protect Oil forms a protective layer on skin, reducing the damage done by external aggressors such as UV rays and free radicals. It also improves blood flow, ensuring the delivery of enough oxygen and nutrients to skin cells, while removing waste products more effectively. Healthier skin cells form a more effective barrier, reducing triggers to the immune system and keeping inflammation under control.

Resurrect Serum hydrates and plumps the skin, addressing signs of ageing without initiating an immune response. This incredible serum has been shown to reduce wrinkle depth by an average of 13% over 28 days*.

So why should you be rewilding your skin?

For those looking to accept Esse’s #30dayrewild challenge – whether privately or to inspire others by sharing on social media – here’s a look at a few rewilding benefits:

• It simplifies your daily routine: This challenge encourages you to avoid deep cleanses where possible, using a mild cleanser only to remove make-up. It’s better to value the work that your skin does to produce its natural, protective oils. Leaving skin’s lipid barrier intact also helps to support healthy microbes.
• It addresses the needs of sensitive skin: Re-establishing the microbial balance is key in resolving skin concerns. Esse uses green chemistry to provide products that consider troubled or sensitive skin.
• It leads to healthier skin: Rewilding results in a healthier and more functional microbiome. This provides better protection against pollutants, improved skin elasticity and a reduction in redness.

The Esse limited-edition #30dayrewild Pack will be available through all Esse Stockists and relevant online stores. Follow Esse on Instagram and WIN weekly prizes for taking part in the challenge. Visit: esseskincare.com for more information.

 

About ESSE

Meaning ‘to be’ in Latin, ESSE was founded in 2002 by biochemist Trevor Steyn in the nascent organic skincare category. In 2009, the company began its move into probiotic skincare when the early findings of the Human Microbiome Project started to shift the conventional view of skin. ESSE sees the skin as an ecology of human and microbial cells and incorporates this groundbreaking research into the formulation of all its products. ESSE actively researches the application of new probiotic species and delivery methods to combat ageing and optimise skin health. Visit: esseskincare.com or email: info@esseskincare.com