Let’s do the math. There are almost 60 million people in South Africa. Let’s say half the
population shave using disposable razors and they use 3 razors a month. That’s 90 million disposable razors a month and 108 million a year.
As a responsible and conscious business, Beautique Brands which includes The Laser Beautique, Beautique Academy and Beautique Brands has looked at how they operate and how best they can:
1. Reduce their own carbon footprint
2. Help all in their industry reduce their footprint and
3. Create a domino effect so individuals reduce their footprint
The group are proud to launch the first disposable, bio-degradable razor called BeauRaze!
Unlike most plastic disposable razors, this awesome new green razor comes with one handle and boasts 3 replacement triple blade heads.
Have you noticed how most disposable razors don’t come with changeable heads? Why? We believe its all bottom line driven. Looking at BeauRaze, you would never know that this razor is made from 100% degradable wheat material.
When Tzvia Hermann, founder of The Laser Beautique , did the math of how many people use disposable razors and found out that they are not recycled or can be recycled, she freaked out. This is not the type of carbon footprint we want The Laser Beautique, and her industry and South Africans to leave behind.
So we welcome Beautique Brands, BeauRaze with open arms. Say hello to a natural shaving
solution. Beau-Raze has the following benefits:
– 100% biodegradable
– 3 premium blades
– 3 replaceable razor heads
– Natural and comfortable non-slip grip
– Bio-material from wheat straw, used for the handle and blade holder
– Cost is not much more than a non-degradable plastic disposable razor – R 25.00 per pack
Best of all The Beautique Group will not only be using and retailing BeauRaze at The Laser
Beautique stores, but will also be wholesaling BeauRaze to other laser clinics, home salons, medical institutions, pharmacies, and other retail stores.
BeauRaze is now available. Please share this article to encourage everyone to
achieve an eco-friendly shave regimen.
Contact details:
http://www.beautiquebrands.com/
sales@beautiquebrands.com
BeauRaze is also available through our on-line partner: Mama Skincare. www.mamaskincare.co.za
R 25.00 per pack, This awesome new green razor comes with one handle and boasts 3 replacement triple blade heads.
Plastic razors are the new plastic straws!
Think of the music that plays during a thriller scene, the frightening eek, eek, eek… These are
the dreaded sounds you should imagine when you are tossing that rusted old blade from
your shower or bath after use. Eek, eek, eek. Where does that razor and millions like these
land up?
Do they land up in our precious oceans? Are they dumped in landfills? Do they ever
decompose? Are they recycled, reusable? Should they be? Especially if majority of each razor
is plastic.
The frightening truth is that there are no recycling plants in Africa that accept and recycle
disposable razors! The blades will rust away into nothing, leaving behind the plastic handle
and casing for dozens, perhaps hundreds of years. The sad reality is that at this time, there is
simply no straightforward way to dispose of plastic razors in an eco-friendly way.
The American Academy of Dermatology states that you should change your blade or throw
away disposable razors every five to seven shaves. This will help minimize irritation and the
spread of bacteria.
Let’s do the math. There are almost 60 million people in South Africa. Let’s say half the
population shave using disposable razors and they use 3 razors a month. That’s 90 million
disposable razors a month and 108 million a year.
A horror is a understatement!
Is panic starting to set in? When we thought this through, we started to panic too! This is just
one example of a product humankind use regularly that is destroying planet earth. Why are
most organisations not worried about their carbon footprint? Why are they not making
drastic changes and quicker?
As a responsible and conscious business, Beautique Brands which includes The Laser
Beautique, Beautique Academy and Beautique Brands has looked at how they operate and
how best they can:
1. Reduce their own carbon footprint
2. Help all in their industry reduce their footprint and
3. Create a domino effect so individuals reduce their footprint
If you have never heard of The Beautique Group, they the company that brought us the very
first pain-free, permanent laser hair removal that is safe for all skin types. Since then many
more laser clinics have popped up all over South Africa. The group expanded into launching
an Academy and an import and distribution arm called Beautique Brands. Today the
group are industry leaders in permanent hair removal, aesthetic treatments devices and
training.
When we caught up with Tzvia Hermann, founder of The Laser Beautique and asked her what
inspired her to launch the degradable razor, she explained how COVID-19 and lock down
changed her, at home and changed the way she does business.
Today Tzvia’s home includes recycling glass, plastic, paper and a vegetable garden that boasts
fruit, veggies and flowers that feed bees and butterflies as well as bokashi compost as well as
a worm farm. Zero waste is the aim. “and this doesn’t take much effort and can cost zero
rand to set up. My veggie garden grows from pips and seeds we get from fruit and veg we
eat” says Tzvia.
In business her new favourite motto is ” planet earth and people before profit”. So why the
bio-degradable, disposable razor you may ask? Before and between laser hair removal, one
needs to shave. Every laser hair removal clinic uses at least one single use, 2 blade razor per
client which is thrown away. No sharps bin, no recycling, just tossed. Eek eek eek. That’s at
least 15 razors day, 105 razors a week, 420 razors a month and a whopping 5040 razors a
year, per branch.
When Tzvia did the math of how many people use disposable razors and found out that they
are not recycled or can be recycled, she freaked out. This is not the type of carbon footprint
Tzvia wants The Laser Beautique, her industry and South Africans to leave behind.
So we welcome Beautique Brands BeauRaze with open arms. Say hello to a natural shaving solution. Beau-Raze has the following benefits:
– 100% biodegradable
– 3 premium blades
– 3 replaceable razor heads
– Natural and comfortable non-slip grip
– Bio-material from wheat straw, used for the handle and blade holder
– Cost is not much more than a non-degradable plastic disposable razor
