10 & 11 JULY 2011
SANDTON SUN HOTEL, SANDTON
Rediscover Spas
Welcome Spa Conference 2011. Rediscover Spas – the journey of rediscovery in all facets, as we ignite the spa passion and enthusiasm, within ourselves.
This year we host innovative thinkers, such as Ramon Thomas, who ensures we all embrace the new social media trends, Jacques de Villiers, with marketing strategies to differentiate ourselves in a competitive market. While Lisa Starr analyses the High Performance Spa, and panel discussions on Wellness and Group Deals encourage healthy debate. Natalie Guilherme challenges us to rethink our approach to retail and Debbie Kayle, expands our spa menu with nail services. Anti-ageing is approached by our 2 doctors: Dr Mark Steinmann and Dr Gys du Plessis. Spa operations are looked at by Tyler Liebenberg and Jackie Avis, as we intend on bridging the gap between the spa and the hotel, and Emmy Stoltz motivates us to plan the treatment menu first when developing a spa. Lastly, Lisa Starr completes the puzzle of spa success.
CONFERENCE PROGRAMME 2011
Sunday, 10th July 2011
9.30 – 10.00 Rediscover Spas – Dr Nadine de Freitas
Rediscover spas, rediscover passion, rediscover spa therapies, rediscover industry commitment.
Designed for spa owners and spa managers to help you look at your business with a new set of eyes. First we focus on where you are now then we turn the focus to where you want to be and how to help you get there. We will then talk about the importance of setting goals for you, your team and your company. Understanding how a clear plan of action is the key to achieving your desired results. You can only hit a goal that has been set!
10.00 – 11.00 The High Performance Spa – Lisa Starr (USA)
This session will focus on the pyridine factors and top management qualities that guarantee business growth. Learn what you’re missing in action, how each protocol leads to balance and how to implement each within your current spa culture including: active management style, stopping the small problems from becoming big challenges, hiring and growing your ideal staff member and best form practices. Leave with a plan in your management style and how basing decisions on career growth, influence growth to spa success.
11.00 – 11.30 Mid-morning Break.
11.30 – 12.30 Psychology of Technology – Using Social Media to Build Community and Increase Revenue – Ramon Thomas
This intense social media presentation will ignite your social media strategy. During the session we will cover intermediate topics across LinkedIn, FaceBook, Twitter and YouTube. From specific techniques on how to build your community to converting members into revenue streams. This will be a practical session focused on accelerating your momentum and progress using the most advanced communications tools on the market today!
12.30 – 1.30 Lunch
1.30 – 2.30 Have we lost the Wellness in Spa? – Panel Discussion (Erin Rees – Kalahari Spa, Celeste Peters – TUV Rheinland, Dimitri Constant – The Hydro at Stellenbosch, Andrew de Kock – MiFitness/MiWellness, Michele Rugani – The Soul Khaya)
Innovators are bringing radical changes to our spa thinking for clients and spa therapists. New wellness concepts in spas and spa services are emerging and compelling us to think differently about our business. Industry innovators share their views.
2.30 – 3.00 Mid-afternoon Break
3.00 – 3.15 Innovative Nail Services for the Spa Environment- Debbie Kayle – Sparkle Cosmetics SA
Despite the popularity of professional nail care, nail services may be the most neglected aspect of your spa business. Introduce safe, odorless and cost-effective nail services in your existing or new spa environment, while expanding your retail offerings to include quality nail care products.
3.15 – 4.00 The Brave New World of Spa Retail- Natalie Guilherme – Dermalogica
There’s a “new normal” in spa retailing. Learn how customer behaviour has changed since the recession began, how it hasn’t-and what to do about it. Understand the Millenial generation’s shopping psychology, and crucial differences from Boomers’. Discover simple tools that help sales-shy staff overcome inhibitions, and ways to get the most out of your sales relationships. Identify the leaks in your spa’s salesflow and learn how to coach your team to sales success. Understanding your “real” competition. Megatrends in retail that affect all businesses. What’s killing your sales? Getting staff to sell-again.
Monday, 11 July 2011
9.30 – 10.15 Let’s Make a Deal – Panel Discussion (Patrick Carmody – Groupons, Peter Krug – Ginkgo Spas, Joanita Wolfaardt – Camelot Spas)
“Remember when spa deals were mostly found on chalkboards near the spa reception desk? (Or, when spas didn’t even discount or consider using the term “deal”?). Well, put an “e-” or “group” in front of “coupon,” and you suddenly have the hottest Internet mania of 2010, poised to accelerate at an even more dizzying pace in 2011/12” Spa Finder Trends 2011
What can Super Deals and other discount sites do for your spa? Or are you concerned that discounting may do more harm than good when it comes to attracting new business? Are Express treatments building your brand, or removing from the integrity of your professional services?
10.15 – 10.30 New Wellness Paradigm: ‘Healthy Ageing’ – Dr Gys du Plessis – Nimue BioScience
Wellness needs to take a new and fresh approach to how it views the ageing process and its contributing factors involved in the 21st century. As moder man becomes older is the picture of old age a good one? What can we add to the lives of our clients to keep them healthier as they age.
10.30 – 11.00 Stem Cell Rejuvenation – Blending Cosmetic Surgery and Spa Therapies – Dr Mark Steinmann
A full face-lift is the ultimate and most dramatic method to rejuvenate the ageing face. As non-surgical techniques increase at a rapidly growing rate, so too is the cosmeceutical industry. The marriage of surgery with non-surgical techniques in patient rejuvenation is now an integral partnership in anti-ageing. The appropriate and sustainable use of cosmetic products with certain spa therapies is critical in the repair, maintenance and rejuvenation for the patient or client
11.00 – 11.30 Mid-morning Break
11.30 – 12.30 IDENTITY CRISIS: How to Carve a Unique Selling Position in a Saturated Market- Jacques de Villiers
Spas continue to represent the fastest growing segment of the leisure industry. So the big question is: How will you separate your spa from the rest? When it comes to marketing, many businesses have trouble differentiating themselves from the competition. Creating a USP can take many forms, but it must make sense for your target market. In this session we will guide you through the process of establishing a unique selling position-one that capitalizes on your business strengths, leverages the needs and wants of your target market, and drives business straight to your door.
12.30 – 1.30 Lunch
1.30 – 2.15 Unifying the Spa and the Hotel- Jackie Avis and Tyler Liebenberg – The Oyster Box Spa
A spa in a hotel environment, independent of size, must compliment and enhance the current operations. Spas are no longer amenities reserved for 4 and 5 star resorts. They are found in many varied accommodation facilities, or focused facilities, and when done correctly significantly bolster room rate, extend length-of-stay, fill in low- and shoulder-season demand, augment food and beverage revenues and create added spa and related retail revenue. So, why is the spa and hotel often not unified in vision?
2.15 – 2.45 Value and the Art of Spa Development- Emmy Stoltz – Spa Fusion
Focusing on the ‘creative building blocks’ of spa development. The role of ‘value’ in creating a successful spa/wellness model. Whether developing an expansive resort spa, an owner operated wellness retreat or launching a property brand, the session explores the vital role of treatment programs in creating an identity that reflects the values and intentions of your property.
2.45 – 3.00 Completing the Puzzle of Spa Success – Lisa Starr – Wynne Business (USA)
3.00 – 3.30 Mid-afternoon Break
3.30 – 4.30 SA Spa Association AGM
SPA CONFERENCE COSTS PER DELEGATE
South African Spa Association Members
2 Day Conference & Gala Dinner R 2190.00
2 Day Conference R 1870.00
1 Day Conference R 1180.00
Spa Awards Gala Dinner R 370.00
Non-members
2 Day Conference & Gala Dinner R 2240.00
2 Day Conference R 2120.00
1 Day Conference R 1350.00
Spa Awards Gala Dinner R 370.00
Included in the spa conference costs: Welcome tea, coffee and juice. Midmorning tea, coffee and snack. Delectable Spa Cuisine Lunch Midafternoon tea, coffee and snack. Notepad, pen and conference catalogue. Spa Conference Goody Bag.
For more information contact Tel: 011 447 9959 or email: info@lesnouvelles.co.za
ON-LINE REGISRATIONS: www.lesnouvelles.co.za
