Learn how to create award winning signature treatments that sets your spa apart and gets your spa noticed. Learn and experience the secrets to effectively marketing signature treatments and reaping the rewards of repeat clients.
MARCH 2012 – Johannesburg
1st – 3rd March
Course limited to a maximum of 21 persons.
Cost: R 4800.00 SA Spa Association Members
R 5400.00 Non-members
Venue: To be Confirmed
Time: 9.00 – 17.00
Marketing & Massage Creation is a unique theory and practical course dedicated to consultants, spa managers, assistant managers and senior therapists wanting to:
- to integrate marketing techniques in their spa management and spa massage menus
- to create personalized treatments for one single client
- and / or create signature protocols for their spas with a proper marketing and technical rationale
This course will be delivered by Olivier Aron, creator and senior professor of Massage Academy and marketing professor at Political Sciences of Paris. Olivier Aron is also counsel and trainer for many top spas and cosmetic brands in the world.
Pre-requsites: a good practical knowledge of at least 2 massage techniques. No prior knowledge of marketing is needed
OUTLINE OF THE COURSE:
A/Theory : How to achieve the marketing analysis of your spa massages offered ?
What is the rationale to be applied in the management of your massage treatments portfolio?
the Massage Academy genealogy of massages
the Massage Academy marketing segmentation of massages
B/Theory : How to improve your spa massage menu?
The 4 key elements
Individual Practical exercise of creation of your ideal spa menu…
C/Theory : Technical rationale and marketing rationale in the creation of a massage
the Massage Academy matrix of the required effects
the Massage Academy twin gauss curve of massage creation
D/Theory : How to create a tailor-made massage for one single client on demand ?
the Massage Academy massage briefing quiz
E/Practical Individual Practical exercise of creation of one personalized massage
A/Theory /Practical : How to create a massage on one given word?
2 Individual Practical exercises of creation of one massage on a given word
B/ Theory /Practical: How to create a massage on one given music?
Individual Practical exercise of creation of one massage on a given music
C/ Theory /Practical : How to create a massage on your music?
Individual Practical exercise of creation of one massage on your music
D/ Theory /Practical : How to create a massage with accessories?
Individual Practical exercise of creation of one massage with accessories
A/Practical Case : Creation of a signature massage for a brand or a spa
Group practical exercise of a full signature protocol
Presentation by the group of the marketing rationale
Actual realization of the full 1 Hr protocol by the group in relay on a model, video taped
B/Summary , wrap-up, debrief and Q&A
Olivier L. Aron
Olivier L. Aron, CEO and founder of MASSAGE ACADEMY PARIS™, a school with more than 800 pupils and 17 teachers. With a double education: MBA INSEAD and a professional masseuse trained in Asian massage techniques. Aron is also the inventor of the Rhythm & Blues, Wave and Lift® massages and the creator of massage protocols for top European brands such as NUXE, Jean D’ESTRÉES and GATINEAU.
Olivier Aron lectures throughout the world and returning to South Africa, by popular demand.
Book now by contacting Les Nouvelles Esthetiques on 011 447 9959 or e-mail: firstname.lastname@example.org