Acclaimed Hairdresser, Trevor Sorbie with both his creative and technical team will work closely with KeraStraight to promote the smoothing and repair treatment company through education, communication and creative projects on a UK and global basis.
“This is a very exciting time for KeraStraight; we are currently available in 20 countries with new countries launching each month. Working closely with the Trevor Sorbie salon team will ensure that our creativity and expertise in the smoothing and repair arena will continue to be second to none. We have a very full year of activities, education, product launches, seminars and shows planned and to be able to work alongside the Trevor Sorbie team is a real honour,” explains Jez Barnett, managing director of KeraStraight Ltd.
Trevor Sorbie award winning salons are revered for pushing boundaries in all areas of hairdressing, including both National and International Education and strong business fortitude.
The Trevor Sorbie Art Team consistently strives to be at the forefront of hairdressing, working tirelessly to inspire and excite. Travelling the world hosting seminars, shows and delivering education, their expertise will support KeraStraight’s fast paced growth as one of the leading companies in smoothing and repair.
“KeraStraight really delivers results for our clients, for our team and for our business” explains Trevor Sorbie.