In this issue you will find the following:
Spa Finder has announced its ninth annual forecast of the emerging concepts set to shape the World of Spa for 2012, and beyond. President Susie Ellis predicts that Wellness and Beauty Coaching, Amusement Park Spas, Snow Showers and Online Wellness Gaming will hit the spa world this year.
Our annual eco-issue focused on all aspects of Green thinking and sustainable development within the spa industry. In this issue, we feature articles such as Making the Right Choices – making good business decisions requires that you know your audience. As either a spa owner, spa director or therapist, you have to know what your clients’ expectations are and be prepared to meet them. As the green consumer occupies a more prevalent place in the spa world, it is important to not only understand their expectations, but to exceed them.
Green Science – investigates perceptions around the words Natural and Chemical. Spa Therapies looks at Greening your Spa Treatments, and expanding your spa menu to include more Intuitive Spa Services for Mind-Body Well-Being. Spa Business looks at the question of when green is not green, as we analyse GreenWash – the act of misleading consumers regarding the environmental practices of a company or the environmental benefits of a product or service.
The Natural and Organic Directory offers spas an extensive view of the organic and natural choice available to spas today.
While not to be forgotten our exploration of the magnificent recently opened spas in South Africa, our selected Spa of the month, new product launches and industry updates in spa news.
Lastly, a reminder about The 8th Annual Les Nouvelles Esthetiques Spa Conference is South Africa’s leading educational programme for spa, wellness and hospitality professionals and without doubt the largest gathering of spa and wellness focusing on raising benchmarks, exploring new concepts, challenging ideas and adding value to the spa industry, in addition to the infinite networking opportunity.
The theme of this years spa conference on the 8th & 9th July 2011 is Expanding your Spas Potential, as examine new ways to increase our spas offerings, offer innovative answers for an expanding industry, while ensuring our solid pillars of success are maintained.
The Spa Conference is followed by a 2 Day International Seminar (10 & 11 July) with our keynote conference speakers, Lori and Bill Hutchinson, Improving Staff Retention through Creating an Outstanding Work Culture. Your Most Important Assets Are . . . People.
Registrations are open on www.lesnouvelles.co.za – See you there.
Enjoy the read
Dr Nadine de Freitas
(Managing Editor)
