Protecting skin through every season
AHAVA launches Comforting Cream, the first entry in its new Time to Treat line
“Irritated skin is a symptom that is not limited to sensitive skin types exclusively,” explains Dr. Isabelle Afrait, AHAVA’s R&D Manager. “People with normal skin are exposed to cold, wind, dryness and other seasonal conditions as well a wide variety of environmental factors, such as pollution, chemical aggressors, hormonal changes and lifestyle-related stress and fatigue. These factors can all contribute to an irregular outbreak of redness and itching and cause a feeling of tightness. COMFORTING CREAM contains a nature-inspired, skin-friendly formula designed for sensitive and irritated skin, clinically proven to replenish moisture, reduce skin redness, repair and protect the skin barrier, and provide immediate and long term comfort.”
COMFORTING CREAM (50 ml) is powered by AHAVA’s exclusive Phyto Dermud™ Repair Complex, a rich blend of calming Dead Sea mud, and strong anti-inflammatory essences derived from Tomato Fruit and Narcissus Tazetta Bulb extracts which have an immediate soothing effect. Flax seed oil works to maintain the skin’s protective barrier and AHAVA’s patented Osmoter™ blend of Dead Sea minerals reactivate the skin’s natural ability to hydrate itself.
“Our approach is holistic,” claims Afriat. “We take into account both the emotional and environmental factors that cause the skin to be imbalanced. Our objective is to relieve the symptoms – the discomfort and dryness – while treating the cause by re-establishing a healthier protective barrier.”
The velvet textured, easily-absorbed formula is the first entry in Time to Treat, a new and exclusive category for addressing the challenges of special skin conditions for women of all ages and skin types. The new range complements – yet stands apart from – the Company’s progressive, multi-staged face care approach, which currently includes solutions for: cleansing and purifying formulas (Time to Clear); essential, all-day moisture balancing (Time to Hydrate); intense moisture and nourishing age-control management (Time to Smooth); and extremely rich formulas for dramatically reducing wrinkle depth and infusing facial skin with firmness and youthful radiance (Time to Revitalize).
About AHAVA
Founded in 1988, AHAVA Dead Sea Laboratories is driven by a deep passion to unearth the secrets of the revitalizing effects of minerals on the skin. The only cosmetics company indigenous to the Dead Sea region, the Company employs a truly singular scientific approach in its environmentally-conscious research activities. Over the years, this has culminated in the development of a series of premier skincare product lines, renowned internationally for their superior efficacy. AHAVA harvests and formulates the rich natural resources of this magical region in strict compliance with recognized international standards.
For further information, please visit AHAVA’s website: www.ahava.co.za and join us on Facebook.
