DERMALOGICA SPONSORS 4,000 FREE KIVA TRIAL LOANS TO CREATE A RIPPLE EFFECT OF CHANGE FOR COMMUNITIES WORLDWIDE
Dermalogica is sponsoring $100,000 in microloans for women entrepreneurs.
Dermalogica, in partnership with Kiva.org, is providing $100,000 in free trial loans so new Kiva users can help women start a ripple effect of change for themselves, their families, and their communities. On September 13, 2012, 4,000 new Kiva users will have the opportunity to redeem a $25 free trial loan for a woman entrepreneur, empowering her to become financially independent.
This is the latest commitment between Dermalogica and Kiva.org through their joinFITE partnership and shared commitment to economically empower women. Launched in January 2011, joinFITE aims to empower 25,000 women into Financial Independence Through Entrepreneurship by helping them to start or grow a business. As a result of the 4,000 free trial loans, joinFITE will exceed this initial goal before the end of 2012.
“When we educate and invest in a woman, she then reinvests in her children, the boys and the girls, to ensure that they are healthy and educated. This begins a virtuous cycle of change, and a positive ripple effect occurs.” Jane Wurwand, Founder and Owner of Dermalogica.
Consider the facts:
- There are 876 million illiterate adults in the developing world – over 65% are women.
- 76 million primary school-age children are not in school – 60% are girls.
- Over 1 billion people live in extreme poverty – 75% are women and girls.
However, when she has the opportunity to learn, the story changes dramatically:
- A child born to a mother who can read is 50% more likely to survive past the age of five.
- Every additional year of education a girl receives yields a 20% increase in her future earning potential.
- Research shows that when a woman contributes to her family’s income, she reinvests up to 90% of her earnings to build a better future for herself and her children.
Help us create a ripple effect by sharing the following with everyone you know on 13 September 2012 on your social network platforms;
- www.facebook.com/joinFITE
- www.twitter.com/joinFITE (#RippleEffect)
- www.kiva.org/women
About joinFITE®
joinFITE (Financial Independence Through Entrepreneurship), powered by Kiva.org and championed by Dermalogica, is a microlending platform to help women start or grow a business, improving life for themselves and their communities. joinFITE is nearing the completion of the initial goal to empower 25,000 women in the U.S. and globally to start or grow a business. To view the most current impact on the number of entrepreneurs empowered – please visit www.joinfite.org or www.facebook.com/joinFITE.
About Dermalogica®
Dermalogica® revolutionised the skin care industry when it emerged into the marketplace in 1986 with innovative formulations, which excluded common irritants, including SD alcohol, lanolin, mineral oil and artificial colors and fragrances. Today, Dermalogica is the world’s most-requested professional skin care brand with its products currently sold on the recommendation of a qualified professional skin therapist in over 80 countries at over 25,000 skin treatment centers, spas and salons. Dermalogica® is made in the USA, with its global operations based in Carson, just south of Los Angeles. To learn more about Dermalogica® and the brand’s concept spaces, please visit www.dermalogica.com. or www.dermalogica.co.za.
About Kiva
Kiva is the world’s first and largest microlending website where anyone, anywhere can help alleviate global poverty and empower women through loans as small as $25. Since launching in 2005, Kiva has connected almost 850,000 entrepreneurs to more than 800,000 lenders, funding nearly $350 million in loans. More than 80% of the loans funded through Kiva have been to women borrowers in 60+countries. Loans through Kiva have a 98.9% payback rate and have proven to be a significant resource for women worldwide. www.kiva.org
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Contact Sonette Donker, 011 268 0018 or pr@dermalogica.co.za for further information.
