Renew your approach to achieving radiance
AHAVA introduces the Facial Renewal Peel to enhance overall complexion
AHAVA Dead Sea Laboratories is the definitive Dead Sea Minerals beauty expert. As the leading global innovator in Dead Sea Mineral-based skincare products, AHAVA knows more than anyone else about the science behind the Dead Sea’s power to revitalize skin, and brings this innovation to every one of its products. Today, AHAVA Dead Sea Laboratories announces the launch of FACIAL RENEWAL PEEL, a new entry in its Time to Treat category, a solution-orientated range of face care products for all skin types.
FACIAL RENEWAL PEEL (100 ml) is a less irritating alternative to a chemical peel and addresses a variety of skin concerns and conditions, providing both immediate and long-term results. The formula promotes the natural cell renewal process to give women of all ages and skin types a safe and effective method of achieving an ultra smooth, soft, more even complexion.
Key Claims:
In a series of consumer tests, FACIAL RENEWAL PEEL showed significant improvements across critical parameters:
– After one day, 80% reported an improvement in softness
– After one week, 96% reported an improvement in smoothness
– After one week, 86% reported overall improvement in their skin
– After four weeks, 90% reported improvements in skin’s texture and tone
Key Innovation:
For optimal results, AHAVA employs its exclusive Citration™ technology. Citration™ utilizes Dead Sea Water to stabilize and deliver pure Vitamin C alongside other active ingredients to smooth the skin’s surface, reinforce collagen synthesis and promote an increasingly homogenous skin tone.
Key Ingredients:
- Osmoter™: a proprietary, balanced concentrate of Dead Sea Minerals that restores skin’s vitality, enhancing its natural ability to retain moisture
- Dead Sea Water: Contains a 35% salinity concentration to stimulate skin’s proliferation
- Pure Vitamin C: Delivers key anti-oxidant and anti-aging benefits, such as stimulating collagen production, treating pigment damage and brightening skin’s overall surface
- Fruit Acids: Natural Lactic, Glycolic and Citric acids work to eliminate excess dead cells, increase new cell turnover and promote overall radiance
- Plant Extracts: Aloe Vera Leaf, Calendula, Allantoin, Sunflower Oil and Bisabolol help to soothe skin
“This is the first Dead Sea Mineral peel,” explains Dr. Isabelle Afriat, AHAVA’s R&D Manager. “This product brings the ultimate level of treatment for skin. We have combined our powerful Dead Sea Minerals with an optimized blend of alpha hydroxyacids and pure vitamin C, to provide immediate smoothing and softening benefits and exfoliating and illuminating activity.”
FACIAL RENEWAL PEEL joins the Comforting Cream (50 ml), a calming moisturizer that provides relief to sensitive skin, in the Time to Treat franchise.
About AHAVA
Founded in 1988, AHAVA Dead Sea Laboratories is driven by a deep passion to unearth the secrets of the revitalizing effects of minerals on the skin. The only cosmetics company indigenous to the Dead Sea region, the Company employs a truly singular scientific approach in its environmentally-conscious research activities. Over the years, this has culminated in the development of a series of premier skincare product lines, renowned internationally for their superior efficacy. AHAVA formulates the rich natural resources of this magical region in strict compliance with recognized international standards.
For further information, please visit AHAVA’s website: www.ahava.co.za and join us on Facebook.
