Our theme this issue is Natural and Organic: adding a holistic approach should have a purpose. If you think it would be a good fit, start by personally experiencing wellness services before you incorporate them into your treatment rooms. You have to completely understand the value of these services before you offer them to your clients.
Once you have decided to integrate a wellness approach along with your current spa services, you will need to ensure that the two services complement each other. The pairing should provide clarity on what results the client can expect.
All spa services should focus on prevention and lifestyle enhancement, as well as supportive care. A variety of treatments and products can effectively achieve this. Be creative, and always leave room for growth and the ability to incorporate new trends and services.
Important information and dates to note:
Spa Benchmark Report 2014: Spa benchmarks provide opportunities to monitor, improve and maintain your competitiveness. Intelligent Spas’ Spa Benchmark Reports in conjunction with the SA Spa Association provide a plethora of statistics, which empower spa owners and managers to immediately identify their spa’s strengths, weaknesses and opportunities to improve, by comparing their spa’s performance against industry’s performance. Such benchmarking practices enable spas to become and remain competitive, whilst maximising profitability.
Call to action: The South African Spa Association is in the process of compiling the Spa Benchmark Report, and therefore requires your spas participation. For more information contact the SA Spa Association on Tel: 011 447 9959 or email: firstname.lastname@example.org
The Les Nouvelles Esthetiques Spa Conference 2014. South Africa’s leading educational programme for spa, wellness and hospitality professionals takes place on the 27 & 28 July 2014, at The Maslow Hotel, Sandton
Hosting an average of 250 delegates, the Les Nouvelles Esthetiques Spa Conference is without doubt the largest gathering of spa and wellness professionals in South Africa, focusing on building capacity, raising benchmarks and adding value to the industry, in addition to the infinite networking opportunity.
The Theme for 2014: The World of Spas in Numbers, so building on the results of the Spa Benchmark Report and its practical application in your spa to remain competitive, whilst maximising profitability.
Enjoy the read
Dr Nadine de Freitas
Les Nouvelles Esthetiques Magazine Contents 58
Spa of the Month: Amani Spa, Cape Town 4
New Spas 6
Spa in Africa: Sarova Whitesands Beach Resort & Tulia Spa 8
Beauty News 10
Spa News 12
Les Nouvelles Esthetiques Spa Conference 2014 15
2014 Trends Report 16
The Eco Facial 20
Soul Therapy 24
The Healing Power of Music 26
Healing Waters And Harmonic Balance 28
Treading Lightly, the Green Spa Footprint 30
Air – Breathing Youth 34
Natural & Organic Directory 2014 36
Know Thy Niche 44
Wellness Travel: It’s Not One Size Fits All 48
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About Les Nouvelles Esthetiques: 60 years old, 26 countries, an international network that spans the globe.
Les Nouvelles Esthetiques was established in Paris in 1952 and has grown to a magazine with a worldwide reputation. It is currently published in 26 countries spanning the globe for the USA, Brazil, France, Italy, Russia, China, Japan, South Africa to Australia, and distributed to close on 70 countries.
Les Nouvelles Esthetiques is a publication dedicated to the up to date knowledge in the world of Spas, Well-being and Beauty and encompasses all aspects of the spa industry: skincare, bodycare, nails, make-up, haircare, spa therapies and business management, with a high fashion feel to complement its contemporary nature.
Les Nouvelles Esthetiques, South African Edition was launched in October 2002, by Max Café and is now available bi-monthly. The South African Edition is distributed to all neighbouring countries, Kenya and Mauritius.