Spa Industry Benchmark Report 2014

South African Spa Benchmark Report 2014

The SA Spa Association has formed a strategic alliance with Intelligent Spas, allowing the South African Spa Industry to gain the value of spa statistics and benchmarking.

To facilitate this process the Association encourages all spas to participate in the Spa Benchmark Program.

“Spa benchmarks provide opportunities to monitor, improve
and maintain your competitiveness”
Julie Garrow, Managing Director, Intelligent Spas

To Register your Spa:Simply contact the SA Spa Association for a registration form on
Tel: 011 447 9959 or email: info@saspaassociation.co.za.

The Power of Benchmarking

Market intelligence is especially imperative during this time of global economic uncertainty. Understand the plethora of statistics, which empower spa owners and managers to immediately identify their spa’s strengths, weaknesses and opportunities to improve by comparing their spa’s performances. Such benchmarking practices enable spas to become and remain competitive, whilst maximising profitability.

The Spa Benchmark Report provides a range of consistent key performance indicators, comparable across the entire spa industry.

“Spa benchmarks empower spas to immediately identify their strengths, weaknesses and opportunities to improve”
Julie Garrow, Managing Director, Intelligent Spas

Sharing confidential data can be a very daunting thought, so Intelligent Spas has specifically developed an ideal ‘win-win’ Spa Benchmarking Program which ensures absolute confidentiality whilst providing spa owners and managers with the most reliable and important business analysis data they can possibly obtain.

Benefits for Spas

The costs of the Spa Benchmark Report 2014, are being covered by the SA Spa Association, showing commitment to the growth and development of the Spa industry in South Africa and Globally.

All Spa Association members and participants in the programme receive a FREE Report which presents the full survey results, plus extra benchmarking tables.

There is no additional charge to participate, but a requirement is membership to the Spa Association and that your spa conforms to the survey definition. Example Benchmark Ratios:Some of the key spa benchmark ratios provided in the reports are listed below. These benchmarks are used by spas to identify if their spas are operating below the industry average / benchmark.Spa Benchmark Ratios:
• Treatment Room Occupancy
• Average treatment Rates
• Therapist Productivity Rates
• Revenue per Available Minute
• Average Revenue per Spa
• Revenue per Treatment Room
• Revenue per Square Metre
• Revenue per Employee
• Revenue per Visit
• Employees per Treatment Room
• Average Daily Visits

To Register your Spa:Simply contact the SA Spa Association for a registration form on
Tel: 011 447 9959 or email: info@saspaassociation.co.za.Survey forms are completed on line directly with Intelligent Spas and completely confidential to all parties

Spa Industry Benchmark Report 2014

Related Posts