To most business owners who have spent years or decades and hundreds of thousands of Rands, building their brand and developing a client base, tossing it all away to reinvent your business probably seems like the height of insanity. And if you do it on the fly or haphazardly, it probably is. But there are many reasons to tweak your business model–or to try out a whole new one–that make perfect sense. If you do it thoughtfully, it could be the best business decision you ever make. Here’s our guide to reinventing your business, one smart step at a time.
Enjoy the read.
Dr Nadine de Freitas
Spa Conference 2018 2
Eight Wellness Trends for 2018 18
ATP and Cellular Ageing 22
Wellness and Happiness 26
A Guide To Facial Devices 28
Men’s Skin Care 30
Global Wellness Day 33
Be the Reason for CHOICE not Change! 34
Build a Culture and Community Before You Build a Company 36
Don’t Forget To Train Your Staff 38
Quality Audits Matter 40
Handling ‘Colourful’ Conversations with Guests 42
Retail Success 44
A Five-Step Guide to Reinventing Your Business 46
SA Spa Association 48
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