Spa & Wellness Forecast for 2015
Cannabis Goes Spa, “Wellness Traditions from the Islamic World” and “Forest Bathing” among Top 10 Trends in 12th Annual Report
Cannabis Goes Spa, “Wellness Traditions from the Islamic World” and “Forest Bathing” among Top 10 Trends in 12th Annual Report
For too long, discussions about wellness have centered on traditional medical treatments, and Western healthcare systems have maintained a focus on illness and disease, making our hospitals and clinics more like “fix-it shops” than agents of prevention.
It is a brand new year – the perfect time to re-energize your skin care business for bigger return and a deeper bond with your clientele.
At the recent GSWS in Marrakesh, Morocco, important new research that sizes and analyzes the ten sectors that comprise the “umbrella” wellness industry was unveiled. The big finding: wellness is now a staggering $3.4 trillion market – and one of the biggest, fastest-growing industries on earth. Some context: it’s 3.4 times bigger market than the $1 trillion, global pharmaceutical industry.
When it comes to successfully managing a hotel spa, therapists are at a distinct advantage compared to other professionals who may be involved in these organisations, due to their training, which equips them with an incredible sense of versatility. It would, however, be illusory to rely solely on beauty therapists. Significant effort should be made to equip staff with management, administration and language skills.
Key takeaways from Global Spa & Wellness Summit in Morocco include architecture and design reboot, generational and gender seismic shifts, the loneliness epidemic and the rise in wellness tourism
Admitting that you are a decision maker in your life—the primary decision maker—can be tough. This essentially means that you take full responsibility for who you are and where you are in life. Realizing this, and taking control of your life is inspiring and empowering. Deep down, we all inherently know that it is ultimately up to us to travel down the right pathways to reach our destination. The only thing left to do is to get started.
In our fast paced world people need a place to go to slow down, to connect themselves with nature and to have time for quiet reflection and contemplation through a sensory experience. When we visit a spa we are not only receiving a treatment, we are also separating ourselves from technology, spending time in silence and being healed by a therapist.
The Spa business is still a GROWING INDUSTRY so make sure that when you embark on this exciting journey of starting a spa business that you ensure you are positioning yourself where the consumer needs are currently and take into account any industry trends that are emerging.
Let’s get curious: In the modern world, we never seem to have enough time. Work life is a constant dash between endless meetings and urgent deadlines. In this mad rush, it’s very difficult to stop, take a step backwards, and ask “Why?” It’s very difficult to spot something unusual and take the time to investigate what’s really happening. Yet the rewards can be tremendous. As the brash tycoon Donald Trump said: “If you really want to succeed … keep up your mental stamina and remain curious. I think that bored people are unintelligent people.” And who can argue with that?
Henry Ford stated: “the purpose of a business is to make a profit. If however, the sole purpose of a business is to make a profit, there is no need for this business and it will cease to exist”,
If the first quarter of 2014 has proven anything, then it’s that the global anti-aging market shows no signs of slowing down. In 2012, the total global market for anti-aging products and services was valued at $249.3 billion and projected to increase to $345.8 billion in 2018.
Whether you’re talking about wellness tourism or simply using the term “wellness” to define what your spa or business does, you probably want to think carefully about what the term actually means to your customers.
NATIONAL MINISTRY OF TOURISM, SOUTH AFRICA
SPEECH BY HONOURABLE MINISTER VAN SCHALKWYK AT INDABA 2014 OPENING CEREMONY